Sun Tzu and marketing officer of business communication skills

In the well-known online bookstore---Amazon online bookstore, eye-catching Department has had such a Word, meaning that if a totaly read only one book, then Amazon to recommend what book? is the Chinese Sun Tzu. The Gulf war, journalists found the elder Bush's desk drop is this book. This is undoubtedly the pride of our entire nation, for thousands of years have passed, Sun Tzu's hot as usual, people from all walks of life to many people in the study, its modern people are also significant. In the marketing industry, I believe that the vast majority of people have read this book, so I would venture a few points from the book of revelation, hoping to start, let the wisdom of our ancestors could also promote our business today staff skills upgrading.

Inspiration, in business negotiations, on its own important information you want to keep, cannot reveal the lowdown, easily showing pocket cards, but also understand each other, take corresponding strategy. Sun Tzu said: bingzhe, Paradox, road, also can and cannot be shown, but not shown below, near and far and away, as shown in the past. Lee and lure of the chaos and lose real purpose, strong and refuge, anger and torsion, British Columbia and the pride of the lost and Lao, parental leave, instead focusing on not maintain, surprise. Business work in some aspects and the use of forces battle token. Although the product quality and credit aspects must not engage in deceptive, but in the specific negotiation skills and the form is not too honest, or some kind of honest don't tell the honest, just being silly. For example, a customer ask how much your profits, you can reveal the lowdown? not only in the profit and other confidentiality areas of things cannot be disclosed, even the general sales policy baseline cannot let each other, even under the circumstances to confuse each other, cannot in itself be passive, but also learn each other's situation to mobilize others to reach their own sales purposes, otherwise it would not do good business. Case study: a business people down and customers on the company a month's sales policy, on the support to the customer, the business officer honestly, but customers buying, that I am the company's large customer, our CEO to me also to special care, these policies on who are the same, definitely not, I want to increase their efforts, this worry is out of business, but to call the request to the Manager, but he was Manager of scold and swore, "everyone must get special, our company policy top ass, no mess in the future?", in reality many of such customers, think about everywhere else to special, you just repeat what's communication policy, sometimes not work. On the contrary, another business in the face of the customer, his understanding of the customer's temper, particularly parents, vanity, and always feel that the face than others. He did not give customer look Inc. policy support, but conveyed the company leaders pay tribute to the customer, the customer praise a pass, when the customer delight, referring to the customer to the company the number again, with the relationship between you and company and my efforts to separate the company's leaders to apply for a promotion policy, this policy you can obtain the number of actual interest, and so on. In fact, without special request, the company developed the original policy, but let the salesman say that customers are very pleased with not only beat, also requested business drink eat, if a guest, even after the customer know that other people have enjoyed such a policy, we cannot say what, after all, the business when it comes to support and no less to him and asked if it is disclosed the news, we refused to continue them, but to the same. See, the same policy allows different people to talk about, but the difference is very large. This is the technique.

Revelation II, in house conditions. For business to build up good relations with customers, some people advocate eating dinner, gift, or even sent Miss please entertainment, there is no denying that this service will play a part, but to make this as the primary means to use, must be finite, and very likely temporary, a trait that is sure to fail. Case study: Xiao Liu is the beverage business personnel, in order to do a good customer, every time I see the store's business are the company's gifts such as a bottle opener, ballpoint pen, umbrellas and other small gifts sent some to them, these girls on he also with a smile, but if this situation persists, the problem came, the people are too many shops, gift points, points to the complaining that she didn't get and had not interested to get on Xiao Liu, indifferent, even more frightening is benefited by the operating personnel form the friction, as long as see Xiao Liu, not about the business, the loss is to bring a gift? got Xiao Liu is plagued with, if not bring gifts to the shop to do business like to do when a thief to avoid them.

Once they find you and everyone cries, small has accomplished, Liu several times, nonplus complain aloud. Doing good salesman approach to dealing with this kind of thing, but not this attitude, Xiao Zhang is Xiao Liu, seldom receiving gifts, but business and customer has done very good. Xiao Zhang mouth is very sweet, sister sister short, met like a few years I haven't seen that in a good word in terms of generous, each time the joy of many shop assistants. Never put gifts in, nor will it mess to, once he found a salesperson in the out-of-Office, back complaining that the Sun, his face tanning. He found an opportunity to put the waiter call aside and said, how hard, our company, a Sun umbrella, could have been sent to our own use, see you so his suffering, I send a put to you, don't serve, the salesperson's excited well half a day. Later became a single placement in a spy shop, while still a not wage promoters. Imagine that such a service is a material stimulation? guests feeling things are not much, at the appropriate time and place, for example, in the person's birthday or a special period of illness, etc., that's not even a few words can greatly improve your relationship with others, this is the skill, a long time, feeling alienated some relationship, then consider appropriate stuff, instead of each matter will be sent, so down on business with very little positive effect. Sun said it overthrows aggrieved person of soldiers, rather than fight it, remove the city rather than attack it, the crash of the State rather than long, will compete in the world-wide, so the soldiers don't town and profits can be full, this conspiracy to attack method. So

We do business have to pay attention to attack, not to spell material stimulation, to know the material stimulation is very limited, and numbness, business people have not met or cannot afford the time.

Third, integration and utilization of resources. To the least investment for maximum benefit, this is the basic requirement of doing business is the highest realm. Business people business level is on the integration of resources use, the same resources to make a powerful, results in an infinite zoom. Sun Tzu said that seek to victory or defeat, not duty. That is, creating a favourable situation, he described the situation in this way: If the summary of stagnant water to shenjin stream, shaped. Stress water illness, Boulder, potential; we can this metaphor, the high level of business people you give him and others of the same water, he can give you on the mountain cliffs, forming its torrent dashes down three thousand feet of the vehemence and filled the ten reputation, will wash away the stones to form a landscape, can also be used to generate electricity. Low levels of salesman might stem with a pool of stagnant water, letting it flow or evaporated, turn down a little, perhaps provoke this mosquito into smelly, forming a scourge. Case study: a beverage company Lao Sun he Xiao Sun, see other manufacturers engage in promotional activities, also apply to the Manager in a family hotel in do promotions, promotional content is customer every drink a bottle of beer, as a manufacturer is presented to the customer a bottle, with the aim to increase their brand awareness to combat as commodities. Activity plan for a week, the result was three days and it just stopped. Because of the cost of a hotel, the boss drinks income cut by half than usual, it is clear that the other half turnover manufacturers give away. This hotel is an upscale hotel, guests are somewhat level customers, not stall in spell = er, does not figure on the world of drink wine gifts, Lao Sun he Xiao Sun neglect this. Boss not only put the active call stopped, also called the Lao Sun he Xiao Sun, claims to compensation for his loss of Lao Sun he Xiao Sun, Lao Sun he Xiao Sun good not depressed, back to the company, the situation was a report that the Manager is the boss cursed also fierce: just on dozens of boxes of wine, also screwed up relations, is a fool to wine white gave the boss can exchange personal feelings back! look, a failed business, just the stuff you can offend people. But to do good business, even if they're using the same resources, but will also make very different results. In the summer of 2006, we have been engaged in a a cosmetics bottles swap activity, the customer how to we beat on, you can take a very low price to buy a gift, gift package products are products as long as customers take the empty bottle to swap, cleanser only sell a piece of money, moisturizing cream sold two dollars, the activities of a do, clients swarmed goods selling extremely well, the boss is also very stores. In fact, the entire activity is making use of certain products in special offer to attract customers, through a series of techniques to achieve sales. As a manufacturer, our entire activity input intensity as usual, even smaller than usual, but the use of skills, expanding the momentum, the effect is stronger than the usual promotions and many times, a good business person is a company of loudspeakers, tiny sound to them here, or you can zoom in to the deafening effect, this is indeed a kind of policy and capacity.

Sun Tzu and profound, on various sectors have a guiding role, we would like to read more on marketing executives, putting it more research to our usual work, enhance the quality of our business, our work well.