Chhnang shampoo, scraps or trouble?

World marketing comments (http://mkt.) p now caught yafangzu event, addicted, brand image greatly discounted; if the next day, Unilever's new product "Chhnang" also suffered the same fate, please don't be surprised at the beginning of this! lives on. "If someone has time and again to lie to you, you have to do is instantly dumped him" – this is a small S endorsement "Chhnang" slogan, the Earth knows that this is Unilever challenge with Procter and Gamble's haifeisi, tips on maimang, not secretive, all want to head.

In fact, dandruff control this thing, there are two types of physiological, a fungal. Dandruff is the corneum cell metabolism of normal production, is normal, no it's not normal, if you really "dandruff is no longer in", it is estimated that this person's basic vital signs, dander and metabolism.

If dandruff is a fungal, ill, you should go to the hospital to see a dermatologist, open point of anchoring on zinc sulfur ketone or ketoconazole. However, interestingly, China Dermatology experts seem to be on the dandruff business do not want to talk about. Why?: one is that there are very few people who put the dandruff when disease, hospital is asking for trouble? first, commercials, to haifeisi dandruff with haifeisi so bluntly, is seriously believed; also, p is like doing drugs, various activities, public relations, conferences, decent skin experts get, coupled with a certain cure scurf in hospital business, experts have done parallel to human feelings, fishing point, faced with manufacturer's assertions of misleading, ignored.

Dandruff-like Chhnang "no longer", is misleading. Not only that, the Unilever also use television, the difference between a plane and strengthen this misguided. If, on the plane, packaging, "dandruff is no longer to the upper-right corner of the" Basic plus "*", in the following small arranges "*" represents a long-term continuous use, but not easy in television that leave a misleading evidence of the media, to the "no longer dandruff Chhnang" simply "*" to the left.

Of course, the "*" are also done is technical approach; the future is most likely to bring the big bother Chnang is is like "zhongguobaojianxiehui yafangzu." On the one hand I in advertising, small S identify recommended "France Chhnang Technology Center", what the scraps of men and women, on the one hand I actually work with health care Association "head on" business and quickly publish the Chinese residents scalp health status report, a "dandruff crowd from the original 70% to 83%", followed by advertising small S play haifeisi slap in the face, it is perfect for each other, there is also a slot for the cloths.

Same day, × × Health Association published the Chinese residents scalp health status report, Chhnang in Beijing 798 debut, held a news conference. This coincidence? who believe.