The market of a certain industry, in sales promotion ("promotion), the more intense competition, the costs of enterprise for sales promotions are also significantly increase, how to design science's promotional methods, thereby effectively enhance sales force and brand strength, is every business planners thoughtful questions. I after years of practice, summarizes 13 effective and specific promotion method, as follows: first, the award-winning sales, promotions, but of the so-called enterprise through award-winning recently expanded, award-winning questionnaire, draw (i.e. open, progressive, composite), Grand Prix and other means to attract consumers to purchase products, convey the corporate information of promotion act; in accordance with the draw of the main points award-winning nature recently expanded/questionnaires, sweepstakes, contest, etc. 1, award-winning recently expanded/questionnaire: enterprise through the design of the questionnaire, with prizes, enabling enterprises to deliver information to consumers to easily understand and recognize that this is the award-winning recently expanded. If kelon companies last year new listing call for advertisements to consumers; the Beijing Olympic Committee to industry society logo and mascot of the collection. Has recently expanded to help establish the medal or strengthening brand image, but sometimes, due to the recently expanded requirements too professional, often limit the entries in the object. At the same time, the award-winning collection as a promotional tool for direct effect is not very obvious, but used to make new product promotion, or popularization of new concepts, the better results. 2. extract the prizes: after the consumer buying behavior to raffle participation manufacturers develop promotional rules, in General, the number more than two prizes, prizes (sometimes can be a kind of commitment, such as tourism, study abroad, etc.) from small to large, opportunities, from largest to smallest, complete luck. From the draw method to send back to the main type, rolling, out-of-the-style, incremental and combined. Kelon company a year during the may day in the country to engage in a five-surprise raffle. Consumers can purchase the refrigerator one card at a time, the first prize in the fridge one child (winning rate 0. 1% of the value of 1499 Yuan), the second prize in the freezer (winning rate 0. 5% of the value of $ 899), third prize of a digital camera, (1% winning rate, $ 599 value), the fourth prize of kelon electric rice cooker, (20% winning rate, worth $ 299), five Prize sent "keeps fresh IG button" piece, (50% winning rate, worth $ 899), event planning and timely, well-organized, and achieved good results. Enterprise sales favorite ways is one of the lucky draw, because this will help to pull the Terminal sales directly. Compared with other promotions, sweepstakes promotions paid less output. However, this approach also has its disadvantages: first draw is difficult to assess, it is good or bad and a number of factors, such as the market environment, sales promotion time, people, experience, etc. The second is the draw on brand-building has some negative effects. 3, Grand Prix: and use people's win, competition, by demonstrating their talents or special expertise to win huge prizes and reputation of promotional activities. If Procter at all major colleges and universities "floating soft Star" advertising star contest, the winner will not only become a TV star, you can get the bonuses. Players should not only be a good appearance, the teen's temperament, but also a Jet-Black beautiful hair. Procter success through such a pick activities, threefold: first, the low-cost model, found in institutions of higher learning is increased visibility and develop a loyal consumers, third is to promote sales. Grand Prix in the "Grand Prix" and "competition", its advantages are obvious: the first is the effective promotion of new products, the second is to communicate and enhance the brand image, third activity is large, can have a greater influence. However, any promotional actions are a double-edged sword, its shortcomings are obvious: the costs are relatively high, Grand Prix, so large in scale compared to higher input costs, if the activities of the enterprise to murder, acreage. Second, the promotion of the object is not necessarily are potential consumers, it is possible the actual prize may also be a road outside high. Second, game promotions. The so-called game promotions, but enterprise design some idea Kit Kat, fun games or contests so that consumers participate in the business information and product information to consumers in a promotional manner; not only is the game for fun, games, entertainment, the game is still in second place. If the now popular square show, always design some audience participation in the game, such as "one minute who duplicate business name number" and "one minutes out of the top ten best selling point for the product" and "Star mimicry – who know more like XX Star" and such as Jigsaw, take the building blocks game, Chinese Checkers game, guess the mystery. Therefore, game promotions based on people playful nature and setting. Moreover, in the form of novel, a concise, attractive prizes for the rules of the game is not only the children, he is also attractive as adults. Its advantages are: entertaining, easy to give consumers a deep impression, resulting in increased brand awareness. Therefore, in the design of the game, apart from the emphasis on fun, you should also consider the following factors: first, the design of the game close to target consumers ' habits, the second is a game with simple exercises, the third is the design of operability and controllability.
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