In network marketing, online marketing activities of overall planning, online marketing is one of the most important content. Sales promotion (sales promotion, sp) that promotion is the use of a variety of ways and means to support marketing activities. While online sales (cyber sales promotion) refers to the use of internet and other electronic means to organize promotional activities to support and promote consumers ' goods or services for purchase and use. According to the characteristics of online marketing activity and the products and services, combined with traditional marketing methods, the authors sum up the following on-line marketing strategy.
According to the different promotional objects, Internet marketing strategy can be divided into: consumer sales, marketing and sales outlets of the middleman. This article is intended for consumers of online marketing strategies.
1. online discount promotional discounts also called discount, discount, is by far the most commonly used on the Internet a promotional manner. Because Internet users online enthusiasm is far below the supermarket, the traditional shopping areas, the online prices are generally higher than the traditional way to low sales, to attract people to buy. As the online sale of goods does not give the impression of a comprehensive, intuitive, and do not try and touch, and so on, plus delivery costs and the complexity of the payment, online shopping and ordering of enthusiasm. While the magnitude larger discounts to encourage consumers to shop online and make the attempt and purchase decisions.
At present most of the online sales of goods has a different degree of price discounts, such as 8848, when when Bookstore, etc.
Discount coupons is direct price discounted a change form, some merchandise sold directly from the Internet is difficult, it is a combination of traditional marketing methods can be downloaded from the Internet, print coupons or fill out the form directly to specify preferences, purchased goods that they can enjoy certain privileges.
2. online discount promotional discounts in disguise disguised sales promotion is not improving or slightly increased prices, improve the quality of the product or service, significantly increasing the added value of the product or service, so that consumers feel the value for money. As Internet direct price discount easily reduce the quality of doubt, increase the added value of sales of goods are better access to consumers ' trust.
3. Online Premium promotional gifts promotions currently in the online application is not too much, in General, when new product launch trial, product updates, contest, competition, brand, opening up new markets to use premium promotions can achieve better sales results.
Premium promotional advantages: a to enhance the visibility of the brand and website; b encourage people frequently visit the Web site for more details; c increasing according to the consumer at the level of enthusiasm summary analysis marketing effect and the reaction of the product itself.
Premium promotions should note gifts selection: do not select a defective, faulty materials as additional products, this will only serve to understand properly the role; b a clear marketing objectives, selecting appropriate to attract consumers of products or services; c note time and opportunity to note gifts of time, such as winter will not be able to gift can be used only in the summer, also in critical public relations circumstances might also consider excluding cost of gifts to restore critical public relations activities. D note budget and market demand, gifts to acceptable budgets, not excessive gift gifts by marketing dilemma.
4. online lottery promotions sweepstakes promotions is the online application form as part of a broader promotional, is one of most Web sites willing to adopt the way of sales. Sweepstakes promotions is to a person or persons given the cost of participating in activities beyond the prize as a means for promotion of goods or services, online Lottery activities mainly attached to the survey, product sales, expand user groups, events, promotion of an activity, etc. Customers or visitors to fill out a questionnaire, register, purchase products or participate in online activities, get lucky.
Online sweepstakes promotions should be aware of: a prize to be attractive, consideration could be given to large amounts of premium products to attract people to the way active participation; and b to simplistic, because Internet fee is much higher than that of the network quickly enough, and visitors interested in different reasons, online Lottery activities to plan fun and easy to join. Too complicated and difficult activities much more difficult to attract visitors in a hurry; c the fairness of the results, because of a network of virtual sex and broad regional participants, and on the authenticity of the results that you want to have a certain guarantee, should promptly please notaries notary srevices, and timely announcements through email, in the form of notice to participants on the progress and results of the activities.
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