World marketing comments (http://mkt.) 105 years ago, the Ford Motor Company was born, 4 years later, Ford Motor Company, is the most sensational of model T-car market. This low price, great practical value of the car as the world's automotive history mythology, has been retained in the memory of people.
Ford creation myths and more in this?, twice the pipelining of production at the time of the average wage level in high-wage, Ford historical influence far beyond the automotive industry.
The 2005 Ford created a 103-year loss records, global business losses as high as $ 127 billion, an average sale a car a loss of $ 1925. In this context, the Ford family of fourth-generation descendant of Bill · Ford (William Clay Ford) automatically produce five years at the helm of the Ford Motor Company, leave. shuaiyin Statistics show that in small Ford, layoffs 7.3 million stock market value of us $ 18 billion. In September 2006, the ambition: little Ford has finally made up his mind, yum lives from the Boeing Company Allen · Murali succeed himself served as CEO of Ford.
Although Ford still control in the hands of the Ford family, but already today with hefty, diseases, trouble. Historically, Ford had a huge crisis, and later have his Government survived. This time, Ford family by Sheng go failure is irreversible?
Henry Ford achievements of old glory ·
Ford's early history, the three key words indispensable: the T-car, assembly line, 5 dollars daily.
Henry · Ford was born in a peasant family. 16-year-old, he left home to Detroit, in the Edison lighting company when workers. At the time the car was born not long after, Henry Ford quickly is this · new toys. 1903 on 16 June, by Henry · Ford and other 11 investor financing 2.8 million, Ford Motor Company in Detroit a truck workshop transformation into a small factory was set up.
1903-1908, Henry · Ford and his engineers feverishly manufacture 19 models, many of whom are very successful models. However in 1908 was born on 1 October of the T-car really epoch-making significance, there seems to be how to describe this car for Ford Motor Company and the world car industry historical significance cannot be overemphasized.
T-car won the hearts of thousands of United States persons, lovingly referred to as "people Lizzie", the first year of production would break the car industry's history. Then when the T-car price dropped to $ 259, millions of families from the United States has a first car. 1957-the Holiday magazine wrote: "the T-car that Ford Motor Company has become the United States the most dazzling of the enterprise, while also making Henry · Ford has millions of assets of the rich man. "In a certain sense, the legendary T-car created United States automobile industry history, Ford became the world's most famous automobile brands in the world. In a short period of 7 years, Ford became the world's largest automobile manufacturer. To the end of the year 1913, Ford Motor Company's output is already half the national automobile production, but still in short supply. In order to meet market demand, Henry Ford then back-to-back · carried out two provides a revolutionary innovation. An invented the Assembly line production, a substantially higher wages.
In the summer of 1913, the world's first automobile Assembly production line was born, assembling a car in time from 12 hours 28 minutes reduced to 9 minutes, productivity increased 100 times, dramatically reducing the cost of production.
Second, 1, 5, Henry Ford · Ford announced the minimum daily wage for 5 dollars — nearly twice the estimated minimum daily wage. This shocked the world. Ford's view, since it has been able to mass production of affordable car, if employees were able to afford it, you can sell more cars. He said: "I can find to create high-wage production methods. If a lower salary, is to reduce the number of customers. "The daily wage of $ 5 and its implication of philosophy sparked a social change.
However, to the Henry Ford · old age, Ford started downward slide, the company is in deficit. The 40 's, Ford has in common, and Chrysler.
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