Annual Spring Festival promotion is very important and very active promotion 's. Broad sense of the spring market, across the Christmas, new year's day, new year, three promotional promotional period, the consumption is strong. Spring market presented the main features are: retail (Group buy) turnover of large, approximately 25% of annual retail sales-30%; sales promotion activities frequently, designs. In consumer promotions based on the retail market, the more common forms of promotion mainly price, buy gifts, fanquan (integral), sweepstakes, and discounts, etc.
Today, in product homogeneity and more serious, promotions alike, more and more unclear brand interval, your promotions what from numerous promotions surrounding jump out?
Only the innovation. Innovation as the needs of the community as a whole, is rapidly permeating every industry, all sectors, even the peasants brothers wage claim from country also from past climb climbing tower building, translated as seen today. Promotions.
Reflective articles
The Spring Festival is the person attaches great importance to the Festival, is the family circle round, wonderful days. Fireworks, new year, red envelope symbol as the Spring Festival, also gradually sinking into the new year promotions. Spring promotion has started to exhibit the following characteristics:
And Spring Festival-related symbols, like red, new year 's, Zodiac and extremely rich spring colors, extensive use as gifts; a warm and festive blessings is used as the promotional theme has been widely used, such as "Guido Fuman Chinese new year to better love 意浓 hesuili," and "Fu" wangyun attracted their spending.
And with spring-related joint promotion of the brand, is gradually becoming a new form, such as mobile phone for the first trust combined "Dongguan" "held from the end of the first sweet to" promotions.
In addition, pay attention to the use of new features, expand various promotions or promotional means began to be taken seriously, such as the use of the spring market characteristics of passenger traffic, launch product will consume system to collect customer information, establish relationships with consumers, for the next build of database marketing. As for color, full of deep Spring Festival of promotional posters or advertising album you mention, the background pattern to the Red Chinese knots or "Fu" is very common.
At the same time, we also note that some brands are concerned about how in the Spring Festival for precise demands promotional information, contact request object's communications objectives, such as the LG Festival launched "LG new year gift for all lovers of the promotional campaign". Shopping through a range of "Festival," "will," "sale" and other activities to attract the attention of consumers.
It is worth noting that online marketing to extend Spring Festival market provides a broad platform, online consumer, gift giving is becoming a trend.
However, even so, we still find the spring market there are quite a number of practical issues:
1, promotional planning, inadequate blindness in conjunction with the spring market characteristics for promotion mix, what is more, directly on the national day of promotions modifying, clear on the spring market have a lack of rational thinking and system planning; price and sell gifts spread is a typical example.
2. gift market, but our household appliance manufacturers cannot combining spring gift market, launched the rich features of gift packaging Spring Festival to please the consumer;
3, does not establish new data analysis system, from data found in different regions, different cities, what is the difference between spring festival market and which product fit festival market and why?
4. failure to respect the spring market consumer constitutes a situation analysis;
5. in the absence of a corresponding group purchase customer or key account management approach;
3. dissemination of the market, or a general lack of precision, such as how to used the opportunity to promote new products, and how do I use promtion attract media attention, and so on; you cannot block frequent price, buy free promotion to brand damage, etc.
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