2006 China health food industry: "Jane," the first was to withdraw licences

In 2006, the pharmaceutical industry, health care products experience the winter could not escape-proof, even so, there is still a lot of people in the consumer healthcare products, there are many enterprises in expanding the scale of investment. 2006 disagreements occur on China's health care industry to develop.

1, cross the "secret of voicing reservoir drainage into lawsuits Camellia oleifera"

Event playback: 11 July 2006, Beijing chongwen District 61-year-old Mr. Wang to advertising exaggeration, will cross and product manufacturers together with the Court.

Mr. v. King, since April 2006,. He saw many a secret about the "hidden" advertising Camellia oleifera arrangement, the trust for celebrities, purchase and administration of the weight loss product. According to Mr Wang said that he had not reached after taking advertising campaigns, to this end, he will cross, product companies to court, the accused requested both in Beijing and Baoding two newspaper public apology, and return the loans of $ 116 double.

Views: product spokespeople need not accept legal responsibility

It is understood that the advertising law, liability of the principal only advertisers, advertising agents and publishers. The product quality law "provisions is the responsibility of the principal producers of advertising and communication. The role of the advocate is actually involved in the production of advertisements. The consumer protection act is more from the perspective of consumer protection, require businesses to undertake the responsibility, how to pay for it. It seems that in the current legal framework does not hold responsibility for advertising spokesman.

And star sign with manufacturers of voicing advertising contracts are usually have such a clause: "product quality problems, and advocates. ”

Perspective 2: should establish regulatory constraints star endorsement

There are consumer representation, as a public figure, stars should be socially responsible. Because businesses choose celebrity endorsement of products, in fact is its visibility and good reputation of the population, the fact that a good image is given by the people, and therefore in themselves on a product does not understand, has not tried to blind advocacy while you can earn lots of money, but to the people, the existence of misleading the consumer.

If celebrity endorsement of false advertising is only as gossip topic comment, there is no force (Ltd. news, Ltd. say) degree, a certain artist of the most affected by the moral judgment. Only the relevant regulations to constrain merchants and artisans, this market to a more orderly. It is understood that the European and American countries treat celebrity advertisements of common practice is to treat the image representative of advertising as testimony of advertising and express warranties, consumers can guarantee claims. United States requirements for advertising of presenters must be this product (service) of the direct beneficiaries and the consumer, once identified, is punishable by heavy fines.

2, Shaw will not eat healthy food

Event playback: CCTV's "life" column 9 March 2006 broadcast on State food and Drug Administration Secretary of talk shows, Shao Mingli Shao Mingli Secretary interview said he never eat healthy food.

After the broadcast, the media have been reproduced, but more to the reproduced for needless health food drug "and other words, according to Baidu news search results statistics, reproduced the coverage of the media more than 200 companies. The news in the industry caused a great stir, part of the healthcare enterprise product sales have started to be affected.