World marketing comments (http://mkt.) According to early 2006 statistics, Jiangnan spring of focus media of Chinese building video advertising market share of 98%, in absolute monopoly position. Soon after, NASDAQ China stocks, focus media's market value has exceeded Baidu and NetEase, sit on China overseas IPO stocks second Suoo, be United States persons known as "China's first pure advertising." In March of this year the focus into advertising, focus media's market value, further escalating, dominating the NASDAQ stock market value of the concept of China. Some evaluation said that the focus of Jiangnan spring has become China's second only to CCTV and SMG's third largest media group.
However, Jiangnan spring "LCD Empire" are exposed to more and more questionable. There is a "noble addiction female" said Hong-Huang author pointed out: "in Rome of the alley, we feel the Michelangelo: Avenue in Berlin, we realize the Bauhaus, while on the road in Shanghai, we deeply mired in Jiangnan spring. ”
Jiangnan spring ubiquitous status finally attracted the CCTV reporters guoyu wide shelling. Guoyu-width in the newspaper published an article entitled "hope focus media such as a stock collapse comments as soon as possible", said: now the article even go home, look nowhere, I live in the community, entered the elevator, the third wall were framework media ads filled up, estimate and then go on the soles of the feet are not escape. Advertising itself is not unlawful, the problem is linked to advertising with master discussed? they made money, the owner has a good yet? focus media everywhere territorial conquests, carry, which of the community or in a real office building owners from these omnipresent signs at any good? ... This is equivalent to your family's small nurse, not to discuss it with you to put your home in the living room wall sells to advertisers, with advertising also fancy wrappings called landscaping.
If these queries to the Jiangnan spring "LCD pose a threat to the Empire", then, the right to challenge to quiet the Jiangnan spring had to consider. The question of the right to quiet abroad was very heavy. Japan has named River original Miyoko 59-year-old woman, from November 2002, almost daily, 24-hour nonbreaking way through a stereo system, to deafening rock'n ' roll, harassment of female 6 metres away, the doctor's neighbor, Chuan original Miyoko neighbor who constantly affected by noise disturbance and suffer from insomnia, and often a headache. -Original Miyoko therefore sentenced to one year imprisonment, subsequently, Japan Osaka Supreme Court overturned a previous ruling, the term was extended to 20 months, the nature of the infringement of the right to silence.
Jiangnan spring LCD advertising and this case is very different, however, both in the quiet of the right to a certain similarities. Fudan University journalism professor Cheng Shi, head of advertising for the acceptance of the Oriental weekly interview you said: "in Japan, Europe and the public areas are all very quiet, and China's public space is relatively noisy. Because we do not take this seriously, so focus on the creation of Jiangnan spring time did not take this as an important factor to consider. "She suggested that the best advertising of sound in buildings can be adjusted to a certain volume, even without sound, between print and video advertising. ”
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