Tags: sales marketing steps sales program sales process sales realm many manufacturing of small and medium-sized enterprises, and no system of learning within a theoretical knowledge of sales professionals, orders from upstream customers or business owners of private relations, cooperation with the customer as soon as there are changes, will face enormous pressure to sell. Zhongshan companies anxious to learn faster and better practical sales skills to develop new markets.
Sales? someone said: "sales is to sell things chant, what?" indeed, the sale is selling something, but "sell" is only the beginning of sales. Sales can be divided into three levels:
Junior sales: call
"Do you want an invoice?" and "banana a dollar a pound!" and "fashion-letting big sale!" in this manner is, anytime seen. This sale is tangible, shouting to sell directly.
Secondary sales: lure
A little sweet spring "farmer" and "woman is good!" in this way is enticing customers to purchase merchandise, customers can invisibly to deepen the impression of the product. The majority of enterprise products advertising are such that virtually anytime, anywhere, can be seen. Allegedly, Bangkok restaurant door stands a big cylinder, the lid on a brand, wrote: "don't peek!" passerby felt curiosity, often ran opened the lid and see what. As a result, it has a glass of beer and another sign that reads: "our beer, fresh and pleasant, 5 element glass, welcome in the shop taste!" which is typical of enticing sales.
Three-level sales: Bureau
Experts reminded us, the essence of marketing is not a sold thing is always customer-oriented, step by step to inspire and guide customers to discover new value, and even find customers self. If the sales just sell things, why so many customers need to sell off?
Had the two doing embroidery quilt of southern enterprises, product quality and colours are very similar. Two enterprises are engaged in the export processing, residual products of the domestic market, however, there is no B enterprises but always A business booming. B CEOs was wondering: why foreign to local always go straight to A corporation, their foreign customers came also was A business took off after the prospecting?, he finally found the root cause: A enterprises spend lots of money to hire a local language Institute for foreign students to do their own business reception, and specially prepared extremely exotic reception room. To A foreign enterprise customers home and feel the atmosphere of his hometown, hear the familiar feeling more at ease accent, like in your own home, relax, negotiations will be smoother. This example is not complicated, just want to have finer, more thin point. But it is through this little detail, Enterprise won the trust of customers.
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