"Transformers 2" long "SMD" provoked questions of advertising
"Transformers 2" long "SMD" was questioned by the audience advertising, press interviews and television market yesterday licensing was informed that in last year's blockbuster "Chibi" SMD ads too much by the television introduced this year against the "patch" the provisions of the new advertisement for the film the time indicated on the face shall be a movie has been on time, but now the "new" but suffered a "implementation difficult."
SARFT
Advertising on "too long" for new
In response to audience antipathy "Transformers 2" endless "patch", a press advertisement yesterday urged the State administration of radio film market management Department, a woman staff member said that the patch is Enterprise behavior advertising, audience response through normal channels, if any breach of the provisions of the television will be investigated and dealt with. "The Chibi" exhibition, the audience also has reflected, at the beginning of this year, we also send a notification to the centre line, but also to the theater. ”
For the further specification film SMD advertising and reflecting the notification before advertising management, and there is no "Internet", but rather directly to China, Chinese, Chinese film producers association and China Film Association.
The new "notice" that movie advertising market in the development of a number of issues, such as the content of the style is not high, long, especially in the near future, commercials use show time, more prominent, and seriously damages the interests of consumers, caused a strong aversion to the audience. Notice that patch advertising, reflecting all the former advertising and showing of the film, and before the license "in movie advertisements show indicated on the face, not in the movie show spots. The release, show units must be strict fulfillment of a contract, strengthen management, without the consent of the copyright or the partners, any entity may cut, replace the SMD and reflect before advertising.
The audience's rights
Hangzhou lawyer sued the heroes "(film version, u.s. drama version)" SMD "win ads
Reporter noted that although not on SMD advertising time restrictions, but tickets for sold-out time on, is not advertising with patch. A press call yesterday to fans name four cinema in Xi'an, the service staff told reporters film time, both SMD advertising opening time. Only reporters, the other is the oral presentation is advertising time. Obviously, the "new television" has become a dead letter.
Once the release of the world without thieves "and other tablets of senior film distributors Geng Yuejin told reporters, advertising on" SMD "controversy, the most famous case is shown Zhang Yimou 's" Heroes ", up to 10 more minutes of SMD advertising, Hangzhou a lawyer on the cinema and new picture company to court, arguing that the cinema in the film" Heroes "before the show no SMD advertising no express, violated his rights. The final verdict is the audience win, reason is the right to be informed.
It is these viewers rights litigation, the birth of the SARFT introduced "SMD advertising management system".
Situation abroad
The "patch" for the movie advertising notice
The "patch" is like a dog-advertising, paste is very difficult to remove. So how do you deal with these "SMD advertising"? user views quite insightful, and also hope that advertisers can patch advertising done fine point, bring some advertising done majestic, maybe is the way out.
Friends have said that treat "SMD advertising" the easiest way is to get advertising time, delaying the venue. But the premise is to cinema complexes, understanding the official release time, but unfortunately, "to sit in the theater I why sit outside, it's all too easy to miss the opening?" SMD advertising to get the audience is also authorized, in fact, the advertiser's own efforts, the ad did have some technical content. Netizen Addo said, in a foreign country, SMD advertising very few commercial advertising, mostly movie trailers and public service ads. And very beautiful, "the audience can tolerate teaser ads because spots are the essence of a film, did a wonderful, great suspense. While many SMD commercial advertising, television advertising, no creativity. ”
Netizens propose
I see your ad, you will benefit of fares
There are also friends "to let me wants to see the ads, it fares for" measures. Netizen "to come" said, since the patch is to release party for advertising, cinema chains benefit, why not put some of these benefits to consumers?
During this year, Feng Xiaogang's representatives proposed patch advertising approach to farmers free movies, increase every 10 minutes of the movie Patch advertisements, each year we will be able to recover almost $ 10 billion in advertising revenue. This is a good way. However the feasibility of these approaches is not strong, into the pocket money why out to you?
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