Marketing a new interpretation of war

Changes in the real world a number of factors, which are often the most simple thing, but become things change in core strength, as a sperm and eggs of simple combination, but to promote a new life of germinating —

5-year sales: from 30 million to 15 million of transition

"Ke capsule" is a generic medicines, including Orange, almond, licorice, medicines, mainly used for cough, asthma, and expectorant. But this is the first niche products in the Chinese medicine markets to create a miracle after another:

In 2000, "KEKE capsule" listing, selling Super million, similar to those of transitions, will become the treatment of cough medicine's first brand;

In 2001, "KEKE capsule" more than two million;

In 2004, Yi-Bai pharmaceutical successfully in Shanghai Stock Exchange listing, reveal the true dark horse industry, "KEKE family" make a contribution;

From 2000 to 2004, just a 5-year "KEKE family" cumulative sales exceeding 15 million!

And 2000 years ago, and many ordinary treatment of cough medicines, "KEKE capsule" in terms of product components, packaging or dissemination of the concept, no individuality, drowning in hundreds of similar products, sales of only 30 million.

What makes a brand in the rapid rise in the shortest possible time?

From the first dollar humble, to hit the first "KEKE capsule" TV ads from "KEKE capsule" to "family" of accelerated KEKE gears, you can say "Ke" rise of the brand consistency.

For its rise to a number of factors.

Now, as long as you mention "Ke", we think that a sound vacant "KEKE", in China, this sounds even a three-year-old children are in school.

Ke, is the Eastern symbol of the victory, the spell is an ideology-and control of success is different from the Western marketing thinking of Oriental wisdom masterpiece.

Value of symbol breakthrough: fast wide open market

Make your own brand overnight fame, almost all brands of dreams. So, "KEKE capsule" brand on the path to start with? there is no doubt that the "Ke" found creative "KEKE" singing tone, the value of symbol for "KEKE capsule" in the dark to find Tongtian road.

How to implement a fast starters popularity in China, "KEKE capsule" is always around the "smallest" memory fragmentation ' into a strong symbolic value of "this core strategy.

Let the symbols become a communication "the smallest effective memory units", may obtain the highest communication efficiency, thereby revealing the market quickly.

In the creative, packaging and plane "KEKE" and "cough" yellow small triangle symbol first appears, the first advertising film black screen appears huge yellow small triangle, voiceover came "cough" sound, later evolving into the vacant without any interference of "KEKE-" sound, a great idea, cave dressed Chinese consumers hearts. Dushi such evaluation: "KEKE capsule of advertising seems to be a night to accept. ”