Yokota Takashi II: Fuji's expensive turned

World marketing comments (http://mkt.) The film is not a Fuji China business

Moderator: sudden digital wave on any traditional film era of optical manufacturers, is an enormous challenge. Agfa fell, the Konica Minolta camera business sold to Sony, Kodak still struggling in the mire of losses, Nikon, Canon have discontinued traditional camera, the focus of all the digital business. Fuji also cannot avoid that brings you directly shocking?

Yokota Takashi II: it's like iron and steel company suddenly being told, new materials have been developed that eliminates the need for the iron and steel, the enterprise is lost for the survival of the environment. We are actually quite shocking, Fuji 70 years in business in this way begin quickly dwindle. Global demand for traditional film soon only a third of the past, we in fact is no small challenge.

Moderator: the crisis has also let you quickly adjust the pace of the transition from the annual report, nearly two years of profit is also gradually improve. But there is a noteworthy phenomenon: from 2005 to date, Fuji in the Fortune 500 list-on-year decline on, from 2005, 214-2006-258, fell to 287 in 2007. This is not the subject of digital business reorganization erratic? while other business in the fast-growing, but digital business losses is too large, so the ranking has been declining.

Yokota Takashi II: I work at Fuji, Fuji has more than 30 years has been a profitable company. Of course, in a single business areas have seen operating loss, as in the imaging business. But this loss does not imaging business per se, more from the imaging sector structure reform of expenditure. These huge expenses cannot be used to make up for revenue, so once experienced a loss.

Fuji in the Fortune 500 qiangbangdan fall on a large reason is started in the decline of traditional imaging business, the loss to the extent and speed are far more than we previously thought. But fortunately Fuji two other products group is developing quite healthy and well made up for the imaging business losses. If no imaging business losses, Fuji overall business health and increase makes the Fuji in Fortune 500 performance better.

Moderator: the industry generally believe that squeezes "the Chinese market," Fuji "by down to instead of 98 Agreement" accelerates in the field of digital imaging, has taken the lead in implementing the layout of the first digital industry restructuring.

Yokota Takashi II: the fact that this is not the case. From the time it seems to come to the conclusions of the above, but don't forget that we had in 1995 to set up a digital camera factory in Suzhou, and in 1997, production digital camera, "98 Agreement" also as early as one year. Fuji is a technology-based enterprises, to do everything is planned.

Moderator: from 2000 to date, Fuji has conducted two digital industry restructuring, and all the enterprises, the transformation is always to experience pain, will encounter different obstacles and difficulties. Fuji in China's transition seems to be quietly.

Yokota Takashi II: Fuji in China, there is no so-called transition occurs, because the film is not a Fuji in China's main business, Fuji in China starting is film other than business. In 2000, Fuji in Beijing set up the first production of joint venture for printing plates, I served as General Manager positions, focusing on the strengthening of sales, the company in recent years a good momentum of development, the continuous growth and expansion. We have recently opened in Suzhou investment second printing plate material company, the production of products from the beginning of the simulation of plates developed to adapt to the digital era, computer plate plates.

Moderator: Fuji's CEO Goosen said in his later, clear the anachronistic. "Clearance" is sure to give employees in work methods and attitudes of some of the shocks, including sudden layoffs, Fuji is how to address these factors for instability?

Yokota Takashi II: Fuji enterprise culture to describe in one sentence is "technology-oriented", which planned and proactive is better. The transformation of the Fuji, layoffs of relatively small, globally, our layoffs just 5000 people, but you know, the competition published data is tens of thousands of people. Because we have within the enterprise to a large extent of digestion. It can be said that Fuji is the transformation of the smooth and gradual. But the whole process, we paid a high tuition fees, just like your concern in the Fortune 500 ranking of the decline is one of the direct performance.