Distributor of counterfeit strength

Explaining what is a reseller of pseudo strength, we have a clear definition of the dealer, in the strict sense of the dealer is the purchase of products sold in bulk form by own distribution channels to retailers for selling independent or chain of commercial organizations. It revolves around the definition of core and brings a combination of various elements of productivity is the true strength of expression, while the opposite is false.

On the performance of the pseudo-strength dealers are different, usually a banner of la for tiger skin, false market data, and so on, we miss understood as usual pseudo strength. Here we pass product circulation processes, enterprise growth phase and focus layout to analyze reseller pseudo strength of the future.

Product circulation role unclear

Typically we see a dealer in product marketing's role in the process, first a larger scale; and second, with strong financial capacities and certain commercial credit; the third is to have the appropriate sales network. Its role is to understand the market, adapting to the market, has an existing sales network, and can improve the product to market, sharing the risk of the circulation process.

In the resource scarcity, a seller's market environment, distributors and manufacturers in the product flow of key features in the table below (table 1):

　　

Manufacturers and distributors, their relative to a clear division of work for each other. But nowadays alcoholic products so fierce competition, meticulous operation has become the Distributor for the survival of the Foundation. If the dealer also in product flow and the process continues to marketing, brand promotion and marketing promotions, and other functions entrusted to manufacturers to complete, and they just finished playing, distribution, warehousing, settlement and other functions, then the dealer has a pseudo strength — cannot stand the test of baptism and the market.

In alcoholic product circulation impossible specialization fine today, dealer too in brand building, marketing promotions, and so dependent on manufacturers, manufacturers of rapid reaction capabilities if you cannot meet the requirements, market momentum inevitably affected, more critical is a dealer in professional operation of roads always "inverted" manufacturers "gain", its specialized operational abilities are less likely to be much improved.

All make a difference in the market dealers a common place, and that is the integrated operational capacity. General dealer shop city distribution for products, terminal network override settlement and other functions are available on request, and generally shows the strength of the real work really is in the product brand planning, product marketing promotions. But more dealers have indulged in the former extent of the data on a broad, this is the typical appearance of false power, many manufacturers business people is the illusion of false strength gains, while ignoring the dealer real brand management, marketing promotions, and other true strength. Product flow up problems abound, manufacturers of exhaustion, such examples also less?

Dealer development stage different requirements not clearly

We do market research or and dealers planning market, more is on the target market analysis, product positioning, but rarely on its own dealers in various stages of their research on the different needs, leading distributors of comprehensive strength and market conditions do not match, or even pick phenomena such as insects, which in turn affect the layout of the whole product sales.

As a result of the threshold of alcoholic products operation starting low, funding technology requirements, thus causing the alcoholic product overview of dealers operate quality — but this is not important whether continuous-learning lessons from successful experiences become the key to success. The dealer does not only profit-oriented, stage of training, guidance, experience running team is particularly important. If this growth needs haven't met in place, which in turn directly into rapid growth phase, the team, sales operations, and so obviously do not match, the dealer in specific work in the same time, to make ends meet is unavoidable.

At present, most dealers will be on the amount of business is in rapid growth phase, and wine markets macroeconomic environment of rapid development. But in terms of the dealer integration capability, most dealers should still in its infancy, much less mature stage, because the resulting strength for pseudo strength. High turnover and backward operations means contrast, effective sales network covers outlets total generally lower, slow rotating funds generally, basic operational management generally lag, learning organization is always the longing, marketing innovation throughout stiffly imitation and plagiarism, etc., these are the strength of the dominant distributors pseudo.