Keyword: sales marketing difference between customer resources sales to customers as opponent; marketing to customers as resources
Why do the robber and the robber because he felt he had enough; robber with what rampage, because he felt he had the ability to win the fight! they never made anything yourself, in addition to the looting of the weapon.
The validity of the robbers logic reflected in two points: first, you must have a deep understanding of your resources, enough with the desire of the possession of the resource; the second you must own the ability to access resources with strong confidence, wrought occupy resources. These two points is a must, and are based on resources.
The difference between sales and marketing: sales to customers as opponent; marketing to customers as a resource. The logic in sales, sales staff and customers in a field of wisdom and strength of competition, to a party down or surrender to the other party to victory! marketing logic, and customers in a field may not be fair, but it is absolutely fair and open cooperation in order to mutually beneficial and unite for victory!
The robber had never care about your qualifications and appearance, he only cares about how many things you can grab it! enterprise marketing robbers logic, faced with the market and customers, eyes only resources. The customer is the market from non-renewable resource. In a specific market in a big customer, not the enterprise marketing created, before you enter this market, he is already existing resources; if you can't work with, you can then copy one such man! so marketing logic, the customer is not trained, but a selection. This is like the best sales has never been the training come out, but a selection out of the same. Unfortunately, sales oriented enterprise just put this logic for your sales staff, and no application to the customer. They are excellent sales once leave, their excellent customer also left!
Sell logic always want to take the training to become a customer, help themselves and absolutely not help competitors profitable tool. Then the sales-oriented enterprise, always claim that they made the number of rich people, but avoided each millionaire has a difficult course. If the rich really like making manufacture of cans so easily, rich people are no longer known as the millionaire! but logic is to complicate this simple question. Fact: even if each industry industry top ten, are on the same day the door closed, the market and customers will not be affected by the impact at all.
Marketing logic is continuously from existing market resources, bring your own customer selection out of solidarity for mutually beneficial cooperation! this cooperation and the activities of the world, no so-called fair unfair standard, but you must have a unified standard and resolutely implement this standard, this is fair; for cooperation both clear about the criteria, these are publicly why marketing is not to create rich, marketing to do is: constant current of rich clients, and most have the potential to become rich clients, selection, unite!, from selection of perspective, the logic is not as good as marketing and sales of logic, I suppose, is very robber! but the truth is this: every year you can exhaust the world 500 strongest enterprises; every year you can exhaust the world top 100 Regal! is growing strong, rich and get richer, but certainly the list every year is different!
Starting from sales of logic, shop from the market and market share, rate, your sales are always facing growing pains; do you want to grow?
More growing distribution deeper your troubles will be more than the last to die to. Now the depth distribution has come to an end, is the total time to rethink! root cause lies in the fact that you have always wanted to rely on the strength of the enterprise itself, to weave a big net, always wanted to own a empire called the King, so you have all the issues themselves carry, so your resource depletion, so you cannot solve the growing pains, so you can no longer grow, shrink, differentiation into a shell after disappearing!
Starting from marketing of logic, you don't have to shop at the so-called municipal rate and share digital trance, no need to continue to grow and troubles; because you're just a resource for predators, and not the maker; those resources which is not yours, you come and don't come, those the market presence of the same resources; this is your, tomorrow is not necessarily or your, or you need today, you may not want tomorrow! marketers want to do, is to constantly plunder the resources they need. The result is: maybe your shop, rate and share in the "quantity" did not increase, but your own resources in the "quality" has leap, you are always a winner!
Sell logic of trouble is that it always wants to put good become better, in fact, its own to others what troubles!
Marketing of the logic is simple: to put those best resource plunder, continuous plundering. This is like playing cards, the seller always expect others worse than his own brand, try using ESP cards yourself better! marketers only on one thing, every round is the best brand to get their own hands!
If you really want to achieve from sales to marketing leap, remember that marketing really do not own manufacturing resources, but with time the best resource plunder to your own camp.
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