The State Council information Office qizheng pointed out that the Chinese media become the mainstream media still require a very long time
The Fortune Forum yesterday morning after the session, qizheng interview. Our trainee journalist Takamatsu photo
Yesterday morning, at the Beijing International Club of the round table on "Cultural Forum", the State Council information Office qizheng entitled "media in the increasingly important role in China". Zhao pointed out that, in China and the world information interaction between dramatic growth in demand, the media is playing an increasingly important role. However, Zhao says, including media, Chinese and Western countries "cultural trade" deficit as high as 10-15 times, this is a must face up to reality.
The rapid development of China's media
Zhao said that in the last 20 years, China's rapid growth has attracted the attention of the world, we can say that each day a new China. If you want to actively contribute to this change, or just enjoy this change and adapt to this change, all information you need every day occurs. This includes international and China, not only affect society, also affects every community member's fate, the impact on the future of every enterprise, especially after China's accession to the WTO, China is the world's information requirements, and the world to China's information requirements, bi-directional dramatic increase in demand not only economic but also social aspects of development. "In this kind of rapid development, the Chinese media has been developed, not only in quantity, but also increasingly rich in content, international news coverage has increased. ”
Zhao, currently in China, there are a variety of newspapers, magazines, 8000 2000, television and radio channels in about 2000, nearly 10 million viewers, while nearly 1 billion Internet users.
China's media industry is still a gap between
China media to flourish, Zhao also pointed out that, compared with international counterparts, the Chinese media in the capital, business networking, business philosophy, management system and quality aspects there is also a large gap. Particular cultural trade context, on the United States and other Western countries to deficit of 5-10 times the figures presented, China books copyright trade deficit as high as 10-15 times, in addition to our massive imports of high-tech books, the publishing sector sales capacity in China, Chinese universal enough is also an important reason.
Again such as film and TV industry, like the Titanic and the Lord of the rings "in Chinese was a great benefit, while the Chinese film export are few, especially in the United States, it is difficult to be widely disseminated. Zhao believes that this is not only concerned with the cultural differences, and inadequate domestic film investment. United States large investment average close to $ 100 million, while the Chinese more important film investment is RMB 10 million.
In addition, marketing tools, as people, like Hollywood producers sometimes use 1/2 of the shooting fee to publicity, the input is only 1/10. " Sony entertainment company a leader told me that China does not lack-of-the-art resources, missing is the leading broker, you can find the factory managers to operate in a cultural field, not necessarily allow performers to operate. "Zhao says.
In addition to cultural trade deficit, in response to Western journalists about the Chinese media to the world, Zhao says, the Chinese media become the mainstream media, you need a long time and even 10-20 years. One of the major reasons are not in the language barrier, but cultural differences.
Another need is to communicate, to learn from the "Western China" and "China's external communication of information" to find a middle point.
The industry voice
The hero "," daggers investors Zhang Weiping
Reverse the deficit will make a good movie
Chinese films to participate in international competition, the mere random small cost to get the three Film Festival award, and now will not work. In fact, foreign to the concerns of the Chinese film is negligible, especially in the foreign audience impact is very small.
An indisputable fact that is competitive in the audience size and the box office. I very much understand international film, I feel, in order to reverse the current Chinese film export deficit or reach and Hollywood films in the market share of the balance, that is about to shoot a competitive strength of the good work, with array fetch carrier is difficult, so we want to build your own carrier or destroyer.
We may not like Hollywood as a film hit into the 2 billion u.s. dollars, but we also invested RMB 3 million to create the same effect. The hero and the daggers in North America of the Chinese film in the international market is competitive.
A Director's success is the success of a series of products, in the same vein, China film to international film market holds, then there will be a series of tubes.
The Peacock ", the travel channel investors dongping
Enhance the output of a need to introduce competition
In our full-year box office, home-made movie less than half of the production value, such a situation is not only our products there is a problem in itself, but there are some objective external reasons, our products are still very difficult to enter foreign markets.
Film industry reforms from 2002 began to increase, really pushing the culture industry's progress, private capital into the industry in all aspects of the field, there are also open to foreign investors. The impact of these measures is that the culture industry structure has undergone tremendous change.
Specifically, the number of films and TV programs and TV drama production level is increased accordingly. However these policies in any legal system countries is the gradual process, we also continued awareness and development stage, also require amendment and eliminate some areas not suitable for competition.
Through the policy of constant progress, government management
Raise the level of cultural industries, in unceasing enhancement, we now can see a future where, I am full of hope.Reporter of Feng Rui
Homemade movie gap lies in the promotion
Beijing new United artist theaters, General Manager of new season-that picture being left out of the main reasons is that input
Little current domestic and export markets in the film trade deficit. United artist according to new statistics show that last year import movie about 4 million at the box office, but sold at the box office only a few tens of movie. Yesterday, reporters interviewed Beijing new United artist theaters, General Manager of new season.
"Hollywood blockbusters and homemade movie publicity means is identical, no would amount to the media publicity, posters and various activities. The difference is that the number of inputs, and capital. ”
Picture should have its own promotional advantages new season Hui said: from a marketing perspective, foreign movies and picture and there is no strict difference, but foreign movie publicity momentum goes far over the picture. In General, the inlet tablets tablets will use foreign media and Home Office dedicated to advertising planning company.
Liu revealed that the cost of imported films publicity with a total investment of usually 10% to 30%, and some even up to 50% of home-made movie. publicize cost general control at 6%, movie marketing costs only 10 to 15 million or even only a few thousands of dollars. This two-year individual movie has strengthened its market introduction, such as the hero, the daggers, but also because of the participation of foreign capital.
Liu said that, in fact, the picture should have its own publicity. For example, can be held at any time, as well as the actors meeting opening ceremony for the solemn, the audience and performers of direct contact with. Moreover, the national actress of the film is not charging early publicity. But Hollywood blockbusters, because the actors the value too high it is hard to do this.
Picture of difference input less current domestic movie is in the trade deficit. United artist according to new statistics show that last year import movie about 4 million at the box office, which sold movies at the box office only tens of millions. "Sold out of the movie is very small, but most of them are art films, commercial value is not high. ”
Hollywood's many film investment in more than 1 billion. At present, domestic investment in General in the movie 300 million to $ 4 million. More than 1000 million picture, United artist in new line cinema's each year can have from 3 to 5.
In addition, the imported copy more in the market inputs of the movie, but it is difficult to picture of the copy. Liu believes that the picture being left out of reasons in addition to cultural differences, mainly in input. "Therefore, the real domestic productions forming good market there is a certain distance. "New season Hui said.
Reporter Xu xiaoqing
Sound
In the last century, the United Kingdom's Bora's held its 18th World Congress of philosophy, at the meeting of the "new century is the century of culture." As the Internet, satellite TV, a new means of communication, media and more important, culture has become increasingly important. Culture can promote political, economic and social development in various areas, but if treatment is not good, can also become an obstacle to development. And China in the new and old at the turn of the century, has proposed a national strategic direction is to develop advanced culture, we must carry on the tradition of elite culture, overcome the times is backward and this is a very loud proposition.
— — Qizheng the State Council information Office
Information
China's media industry growth and change
Nearly 20 years, the impact of China's media industry development of the most important factor is the media industry development and dissemination of the technology revolution. It enables China media industry at least has the following major changes: ① newspaper: 2119, which daily 947, 44.7%. ② books: Publishing House, 568, the 2003 national book published, in which new 190391 110812 books. ③ TV: currently owns television 320 seat, education station broadcast a total of 62, 1132 set TV programmes, TV integrated 94.8% population coverage; national cable television subscribers 10508 million. ④ broadcasting: at present, China's own radio station 282, short-wave broadcasting transmitters in, and relaying stations broadcast a total of 744, 1777 set radio show, broadcast comprehensive population coverage 93.6% .1981 years China's advertising by 1.18 billion business turnover started, after 24 years with an average annual growth rate of development of 33.7%, double the total increase of 1050, following the 2003 the first breakthrough in 1000 million mark after the 2004 advertising up to a total of $ 1238.61 billion level.
Media is the national development of "soft power"
Yuguoming said, along with the social development, cultural soft strength will concern
Yuguoming, Renmin University of China School of journalism and communication, Vice President, he participated in the 16th Forum media topic wealth. Yesterday, he interviewed by a reporter, "the media to promote China" this topic on his views.
The topic of "is set, we hope to focus on media as a soft power in the country's development of unique features. "Yuguoming stated said.
Media is a kind of "soft power," he said, a country is there are two kinds of strength, a strength is hard, soft power. Hard power usually refers to the country's GDP, hardware infrastructure, and culture, systems, media, and so called soft strength.
In the beginning of reform and opening up, hard strength comparison. With the development of China's social, cultural, institutional, the media and the construction of soft power growing concern.
Yuguoming think now it is necessary to pay attention to the construction of soft power. He said that the General
To say that the Executive power has violence resources, such as the police, the army, these violence resources can be used to manage borders and basic social order, and this in a feudal society, slave society become more obvious. While the industrialized society, when the socio-economic development, capital strength, the power of wealth has become more prominent, they become one of the most important powers resources for Social Affairs, management and resource allocation.Media in developing countries "unique feature" yuguoming believes that media that "soft power" in developing countries have a different from the Western "fourth power" says "help society achieve modernization development" function.
"Media in developing countries can effectively coordinate social forces to address key issues, a more positive is that it can inspire social insight in the management of social policy, social. ”
Yuguoming said, the Chinese society is in a profound transformation, there is a variety of benefits are adjusted, inevitable some togeth. To build a harmonious society, through dissemination areas of reform and opening up, in accordance with the propagation of the media promoting administrative powers of effective control, it is possible to solve some unnecessary conflict.
He also pointed out that past China's media is mainly responsible for decision-making and social control of the "mouthpiece" feature, is the national administrative authority coordinate social development tool, now this feature there are merits. But now the Executive power to be good at using news rules to coordinate social, management society, Western experience is worth learning.
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