Who is responsible for the success or failure of enterprise marketing?

Keyword: marketing who is responsible for enterprise marketing success

Often business owners complain about: our company is very good, is the marketing personnel are not responsible, there is no really good marketing leader, otherwise, my business would go up, but I changed several permanent marketing leader, performance or not, it seems that the real marketing experts are hard to find. Also often have served as the company's Marketing Director, and other similar duties friend complained to me about: for all, is not up, thought stronger than his ability, did not expect the same ending, this enterprise marketing sure who do well, mostly there is a problem with the boss and the enterprise.

So, who should be responsible for enterprise marketing fail?

Evaluation of enterprise marketing standards have many, many experts have many forming ideas, this article, I think from the perspective of profitability analysis. Profit is the difference between the income and expenses, expenditures is enterprise products (or services) of the cost, revenue is the sale of product (or service) by income. If from this point of view, we can understand the enterprise's marketing efforts, try to lower costs, minimize the high price, as much of the content to target consumers with enterprise products (or services), based on these analyses, we can make good marketing work must determine several points:

First, try to lower product (or service);

Product (or service) costs include product (or service) manufacturing costs, marketing costs, the impact of enterprise product (or service) costs a lot of factors, the key is:

1. product (or service) design:

Product (or service) design is a true reflection of consumer demand coincide, whether unreasonable design of the links, or for some components made of high quality requirements. Product design for the product (or service) costs in many enterprises have not been taken seriously. As I have stressed: design for the product (or service), cost control, quality control, production, processing, and other links are very important. Sometimes even have a decisive impact.

2. components purchase:

The cost of procurement of components is everyone concerned, for bulk procurement of large scale manufacturing enterprises, but the links and more specifications. However, for some SMEs, the Purchasing Department of intentional or unintentional mistakes, in a few key parts price deal not reasonable, give to the disastrous effects of the enterprise.

3, production management capabilities:

All manufacturers of production equipment of different, different levels of management methods, and also resulted in costs of production. Especially some of the production process is not standardized enterprise, constantly reworked to enterprises of production costs than normal production cost is even higher, even to death.

4, marketing costs:

In marketing costs, including advertising, channel costs, after-sales costs, storage costs, transport costs, all links will affect the final product (or service) cost of sales. While these costs are different and the enterprise's strategic objectives, business development, corporate marketing, and other aspects.