World marketing comments (http://mkt.) In the 20th century, the continuing nearly 50 years of the Soviet cold war, the international political critics savours. In this field have not ended, but the gruesome war, United States and the Soviet Union, the two superpowers had a strong nuclear arms race. Both in their own research and development and innovation in the armaments factories, producing a growing number of nuclear warheads, not only to destroy each other, but also to the entire Earth destroying dozens of times.
The 21st century, the electric appliance chain of brutal competition could it not, (State) and Su (Ning) is repeated in the last century Soviet equipment like story competition. For example, in the summer of 2005, GOME in SUNY Nanjing xinjiekou side opening a large stores, major household appliances chain quickly focused Nanjing xinjiekou, there is not only the GOME and suning, Lo and five-star's also joined the fight. Instant, Nanjing xinjiekou become China's home appliance chain-like most dense region — four Giants have a shop, GOME is located on the southeast corner of Huaihai Road Hongwu road, Huaihai road along from GOME s 50 m is suning; SUNY 50 meters to the North is to the East of the Yongle; Yongle neighbors is a difference of five stars, and the United States less than 50 meters. This kind of layout for many people in the industry, feel home appliances chain stores are put on the "last of the wild," but this kind of "last of the wild" pay and bitterness and a few people know!
The sorrows of household appliances manufacturers — "down with the Sino-Soviet"
Recently, in the household appliance industry in listening to the most of a slogan, "down with the Sino-Soviet (large and medium-sized, GOME, SUNY)", I hear this is from Beijing a larger agents, in fact it represents all the bitterness of home appliances manufacturers last ROAR!
We all know, GOME, suning's "arms race" escalated war costs are borne by the goods manufacturers, as commercial, was earned by the manufacturer and the retail price for profit means that now it turned into a nationwide sales network and price driver to ring sales, then to sales prices lower manufacturer's suppliers, as well as through dues (sweating, selected bits, dianqing fee, etc.) to grab the source of profit for manufacturers (GOME 2006 report shows that last year the GOME stores sales per square metre compared with the third quarter of 2005 decreased by about 30%; but from the vendor's revenue from 2005 significantly increased to $ 4.93 9.29 billion, an increase of up to 89%; whereas the payment time from 112 days of 2005, a further extension to 135 days of 2006, has up to four and a half months), the final subsidy to be "war" diluted profit!
As far as Guangdong a kitchen and bathroom appliances company boss disclosed that several large household appliance chain opened new stores, with the single entrance fee at least 2 million, in Shanghai, and other core at the heart of the city business district, with the single entry fee or even up to 40 000 ~ 50, 000, accounting for almost 20% of sales, production, decoration booth fee may account for 10% of the direct presence to sell field sales staff costs accounted for 6% of sales, and advertising costs, and opened a large number of special machine when, all costs accounted for the total cost of sales for about 40% to 50%, while the gross profit margin of kitchen and bathroom appliances now only 50%, is actually very close to the point, it is easy to lose money. If you want to lose money, why support appliances shop chain continuously. "No match will be winding-up of the whole system, which has no electrical appliance chain-like Enterprise hundreds of stores, not afford to lose. "The boss reluctantly said.
Interest in maintaining a household appliance manufacturers to chain stores to the delicate balance between, but only the most simple interest. When the controversy is close to the point of interest, this delicate balance between also will lose. In recent years, GOME, suning appliance manufacturers are the most important channels for growth point, unless the intolerable, generally does not pit bull, but now, home appliance manufacturers seem to have never been so quick — "down with the Sino-Soviet, liberate"!
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