[3M] Yu Chun-hung: "ignore branding is my worst error"
When his first Department keeps 12000 karaoke song accompaniment machine was also placed at the "running it away in our change a person, just wait for the first time that sentimental and" song of the youth, 3 m (following are hereinafter referred to as 3M) Global Executive Committee members and the greater China area General Manager Yu Chun-hung 3M has worked for 39 years. In Yu Chun-hsiung's old friend, Taiwan run Tai Group Chairman Yin · Dr. eyes: "he grew up in 3M nearly 40-year-old, I've never seen what a manager who can be more aware of their products, their colleagues, so let me show you. "GE Chairman Jack Welch · his book in this assessment:" Kenneth Yu (Yu Chun-hsiung) is a service of the 3M over 30 years ' old ', initially in Hong Kong, and Taiwan, and now is Shanghai. He old budget system always have excellent performance. ”
The end of 2007, the reporters in South Hall had the interview of Zhongshan University to the "Veterans". As with real veterans, he sometimes hot movies in the build-up to millet, that perseverance and tenacity, you knew. Although the days are not spared, his body has fade "olives", but his thinking is still active as being played by the piano keys, not only for 3M near 69000 products in the vast majority of the production, management, and sales details like, even remember the scene every exchanged business cards with his name.
"Drink the first soup"
In our life, everywhere can reach 3 m products, however our impression was very weak. Many bicycle on the reflector would have identified, 3M few know 3M is a company operating a 106 years "the century-old shop", General people even said: "Oh, 3M is to keep the distance of 3 m!"
In fact, as early as 1987 3M comes into mainland China. November 1984, 3 m China Ltd (hereinafter referred to as both the 3 m China) was established in Shanghai, is China's special economic zones outside of the first wholly foreign-owned enterprises. Then create one more precisely, Toshio in 3 m China's "base camp", the "Veterans" have served for more than 20 years.
Speaking of 3 m China created in the beginning, Yu Chun-hsiung thought suddenly came back to the 1980s. At that time, the National Assembly a telephone needs five $ money to people's average wage less than 100 Yuan, "the 1970s also just so that many families do not have a phone, an alley or a community have a telephone. At that time, everyone is talking about reform and opening up, but even the phone couldn't get through, how to reform and opening up? "so I can judge, reform and opening up, the first phone to pass. "In such a way that 3M in China do first thing is the production of copper telephone lines. To the possession of the United States is 3M technology, communication, each country's situation is different, thus in Yu Chun-hsiung's leadership, 3 m China product improvement, technology and products meet the actual needs in China, although at that time, China Telecom has not yet been established, customer demand for copper telephone line is not big, but Yu Chun-hsiung firmly believes that his judgment. "Until now, China's telecom industry development fairly quickly. Only for the copper connectors, trunk, we occupy the market share of approximately 99%, conservative is said also accounted for 95%. "The" Veterans "tasted Cantonese taste drink" head ", he said:" we insist on doing the things early on, because we are a lot of product, diversified company, impossible is nothing, so we have to find the right opportunity to do ahead of time than others. We do not follow the competitors, we think that customers have not yet thought about that competitors have not yet thought about. Go ahead, is the first of the ' drinking soup '. When the opportunity came in at the front is the most important. ”
Subsequently, Yu Chun-hsiung and think of China's economic construction and the urgent need to solve another big problem: transport. In other words, road and bridge construction. "When it comes to the road, it has everything to do with traffic signs, now are reflective markers, we cannot wait for others only when necessary, we would have done. "Now, 3 m China Suzhou has a very large optical factory, where a large part of the business is as airports, ports, highways, and other reflective products available. In the 3 m 69000 multiple products, like copper and reflective markers, many are conforming to social
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