The first time I saw Joe Girard · Joe Girard, so he asked me to speak Chinese or English? me for saying can, he went from his pocket and took out one a British card to journalists. Olive green color business cards with a smile face of Girard, and not to avoid arousing suspicion, write "the first" world sales of six characters.
9 may, was the Guinness Book of world records, known as the "world's greatest salesman" Girard reaches his mainland circuit last stop: Hong Kong. Since 1977-1991, Girard has been the holder of the record, the Yearbook on record since 1973, he set a personal year 1425 car retail record, the highest monthly sales record for 174 vehicles sold an average of about 6 car.
Girard's total sales 13001 car. This record since January 1978 he announced his retirement, has still not been able to break.
Spread out your business card
Wanchai, Hong Kong Convention and Exhibition Centre Auditorium, hundreds of spectators waiting to see this "God" in marketed. "2001 space roaming" music ring, when we heard the first gaze stage, the spotlight back to spectator stand sudden, holding both arms of the Girard and tall approach, and the audience shook hands hug, of course, he did not forget to send his card.
Send business cards is Girard's most important work. On the stage, he seems like magic, in the Pocket, the table even in a sole come up again and the card over the audience, suddenly will step by step, into the auditorium to a lady said: "How are you, baby?" the woman shaking hands with his hands up after two cards.
He will give two cards: "you leave a card and one can give to others. "Girard to each encounter people remember him.
Even to the restaurant, he did not forget to leave two things: good tips and two cards; send check when he will not let the envelope into the two cards. Detroit baseball stadium, popular game, Girard will stand to stand up to the audience of the big a whole bag, a bag of business cards.
"I want everyone to remember Girard, even if you do not buy a car, but you want to buy a car one day, you will remember a Joe · Girard, and this person's business card, my business will make. "Today's Girard is no longer selling cars, but in the world lecture tour, now he sells his own, in a two-hour speech, he said at least 100 times Joe · Girard. How to deal with these tells customers
"Because I'm hungry"
Speech to the middle section, four Tahan moved out of a 6 m high ladder, 76-year-old Girard in we implore, step by step climb up, he climbs one side said: "we will work together to scale new heights!" Girard's motto is: "the success of the elevator is always used, regardless of whether you want to succeed, only gradually climb. "But it seems it is his personal life.
In 1928, born in the Eastern District of the city of Detroit slums Girard, belonging to the United States minority Italy Sicily. His father would hit him with a belt, constantly rubbing his worthless, will never be finished. Because often bullied and lack of self-confidence, Girard from 8 years onwards have stuttering problems.
Girard's first half filled with frustration, obscurity, a stammer, high school dismissal, 25-year-old former changed 39 work ... One day his mother took him to the window pointed out that: "everyone in the outside world, can find their own space. Go out proves to your father, you are great people. ”
25-year-old Gilad began learning House business, after 10 years of his career for his own construction. In 1962, the 35-year-old he let one operational failures, lost $ 300 million of business, declared bankruptcy. On the same day his wife told him food Cabinet empty, is unable to feed two children.
"I live in 35 years, and now even feed my kids did. "After more than 40 years, he is still on the recalled with tears in his eyes.
He said frankly that dilemma provoked their desire for money. After the bankruptcy, he walked into a garage and ask have vacancies. Car owner is considering how to politely refused him, Girard to his desire to make money impressed him. "Please give me a card and a phone, this is not going to bother you, I will definitely be able to beat the best salesperson here. "His words to say. "I am not crazy, but a very hungry. ”
He immediately jumped in to a call to all people, including his electrician and plumber. The first day he will sell the first car to boss an advance paycheck, went to the supermarket to buy two bags full of food, walked into the House, made a commitment to his wife. "Honey, I'm sorry, but from now on you won't suffer from hunger," recalls a scene of the day, Girard a bit choked.
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