Amway (China) winning another class weapon--humanized incentive system

The success of the business, product brand alone is not enough, the whole staff loyalty often like an invisible hand, in the left and right with the performance of the company. But the reason produces loyalty, and a more streamlined, user-friendly distribution, awards system's introduction are closely related. Each company only address this problem, better motivate staff, will not be at a disadvantage in the market competition.

As the sole State three ministries approved direct selling companies, Amway (China) since 1995 in Guangzhou economic technology development zone investment facility, as of July 2001, the cumulative turned over to the national and regional Department of taxes more than 17 billion RMB. Talk about Amway (China), and its excellent product quality, leading scientific research capacity and on the positive return for society, more attention should also be Amway has advanced sales incentive system, the resulting sales staff loyalty makes Amway global market strategy of the ambitious goal to be achieved.

Awards — improve loyalty

Amway sales awards system, is an excellent employee incentive system perfect interpretation. Help sales people believe themselves to challenge themselves and achievements of the backbone of the ego makes Amway sales force impossible, and thus improves customer satisfaction and loyalty. Making employees more aware of the hard work is for?

Reasonable bonuses Amway company for sales and design of the bonus system has been United States famous Harvard Business School revenue materials. This a reasonable bonus system is not only better stimulate sales sales enthusiasm, but also the Amway and harm to society of illegal pyramid scheme "mouse will distinguish", because in this system is not possible, or as something for once and for all. Sales increased by natural increase revenue; on the other hand, if you hold a poll of thought once and for all, and income will be reduced, or even zero.

Bonuses can be hereditary nature when you Amway business development contributions up to a certain extent, you can enjoy the bonus can be patrimonial management; predecessors shade trees, people, this is the insight into the psychology of the Chinese people. To you, for your sake, stop your work.

Tourism Symposium both enjoy the reputation of the "shopper's paradise", or "European flower" of Barcelona, you can see different colour Amway sales figure. Don't look down this overseas travel "bribe", it attracts a lot of sales staff to put to work. Tourism forms of products and sales skills seminar is both enriching the knowledge and experience, but also cultivates a taste and relax the body and mind. In Amway team travel to enjoy the splendor, with experience in tourism cannot alone. Each participated in the activities of sales people, came back to work even more diligent.

Good mentality from excellent mental quality education

This is the industry known as UPS (uninterruptible power supply) of product knowledge and sales training, sales of competence has a profound impact. Amway products professional knowledge training, and productive. It is based on the Chinese market sales representative the weak points, first of all, it requires each Amway products sales representative must have the courage to show themselves, and to become familiar with the product performance, price/performance presentations, and its unique selling proposition (USP). All the Amway sales representative in the above-mentioned basic sales skills followed to enhance their communication with potential customers, so they have a sales representative constantly demonstrates product quality, the correct method to use, but also through professional testing tools, such as PH test strip of pH test, make customer awareness of the efficacy of the product from theory to practice, to further convince its purchase related products reduces the degree of difficulty. Amway's training is not just heard, more of a sales display of ego, is an accumulation of behavioral perseverance. Of course, in the actual sales work experience in a wide variety of issues, such as the customer does not give you a product or service opportunities, despise your existence, when the need is sales, perseverance and good psychological ability. And a good frame of mind that comes from Amway proactive mental quality education. Amway as each will soon become a product sales rep training object, in the future specific work encounter some issues, predictive analysis, and to provide them with objective solutions, reference methods, eliminating their answers to the customer, it is difficult to complete. At the same time, through the ongoing renewal of training, which increased the invisible sales team cohesion.

Brand and communication skills are essential

In blind pursuit of customer loyalty today, domestic enterprises are often overlooked for enterprise product sales are carriers of the loyalty of salespeople, only through the establishment of sales personnel salaries hierarchy, let them passively to challenge themselves. Sales actually need a kind of incentive system?

Amway Corporation believes that superior product quality, customer loyalty from consumers to enterprises to provide products or services, and customer satisfaction, first touch business product or service carrier's enterprise sales, rather than advertising. Sales Rep's mental Outlook is a mirror of the enterprise, the sales representative selling skills and enthusiasm from largely determine the product's market share, particularly in the general consumer market performance. Domestic enterprises engaged by a single product or service providers to transition to a learning organization, is to upgrade their comprehensive quality, product manufacturing and service experience, thereby increasing market share to reach the market in a maximized State. This requires a process whereby, sales staff should be able to see their own clear progress, stimulating them to constantly improve self determination and confidence.

The company simply for their own sales staff with limited product knowledge of education and learning opportunities, is clearly not enough wise. Called "ERG" theory is Amway's concerns, according to the practical situation of China, Amway reps of demand is divided into three categories: survival needs (

Existenceneeds), i.e. physical and safety material needs; relationship needs (Relatednessneeds), and the interpersonal and social structures, such as love, someone needs and recognized; growth needs (Growthneeds) and personal progress and growth-related aspects, namely: respect and self realization. Demand can be met, the impact on the sales representative's loyalty.

Amway Corporation give sales representative of not only their physical desire, even gave their career and spiritual pursuit. While domestic companies give salespeople, apart from the sheer material desires nothing fresh.

Amway understands that the original marketing 4P theory has been challenged, professionals that future marketing focusing on brand and communication skills. A company owned exclusively by brand, no ability to communicate with customers, to move alone product customers, market it is difficult to do much; an enterprise only possess good communication skills, but lacks substance and competitive brand, it is difficult to dominate the market area in which it belongs. If you want to become winners of the competition in the market, companies must possess the above two features. Amway has a good brand image and communication capabilities represent? not a hell of a lot of advertising, but a solid convince skills of sales staff. As soon as the Terminal client information of sales because of a lack of passion for the company pulled out or quit, will definitely affect one stage of the product or service sales. Amway company for sales representative the loyalty of maintenance, not just relying solely on pay and promotion, through the company's unique cohesion and humanistic breath infected them, let them know that the company no longer to salaries and job and think of battlefield, even caring they grow "family".