A deep financial crisis in Asia, so that Samsung have thoroughly homogeneous products price-competitive blind alley, turn left on to create the market value of the new road. But there is no Li Jianzhong Li, crisis as opportunity for nullability thinking, nor as well deep and Yoon Jong Dragon such technology partner, he even easier from a trade perspective to see the commercial history of the profound crisis. Product competition of habitual thinking let Li dongsheng awakening re-export trade mode too fragile and must go to the front depth control of market channels.
In this understanding, under the guidance of the TCL launched in 1999, the globalization of the brave. In Southeast Asia, the Middle East, Eastern Europe, South Africa and other developing countries and emerging markets, to promote the TCL brand products, and gradually formed entirely their own control of sales network. But in Viet Nam the 18-month loss billion lesson to Li dongsheng important revelations, do one of the world's top companies, a truly global strategy is not only in third world around. In order to quickly compensate for TCL and top-level huge gap of transnational corporations, Li finally chose the cross-border mergers and acquisitions, with a view to a kill two birds, can rapidly enhance technology, brand and market ability, but also lend a licence to sea in European and American markets by fostering their forces in the rear. Purchase Schneider color TV, Alcatel Thomson TV and mobile phone, a few years, a cross-border mergers and acquisitions like eat people don't spit the bones of the monster, the one-year profit 10 billion company, simply drag the year losses of 10 billion of tragic proportions. In 2002, TCL mobile phone business in the domestic market ranking third in the China-made mobile phones. In 2003, Li also repeatedly affirmed that TCL mobile three years backward world top five ambition, now turned into three years later in the Chinese market rankings fast slide out ten open out.
TCL global capital is a lot of cash. When the capital of the domestic market of the loss of advantages and also fall loss situation, TCL crisis that approximation. Consumer electronics field, is a popular theory "sashimi". New product launch time and frequency greatly shortened. Only those able to form the company, technical barriers to avoid competitors formed a life-and-death foot soldiers in the market value of the new space, live alive. In the market today, quick renovation and Li had confessed, "since 2003, TCL mobile is to launch a new product. ”
At the end of 2005, TCL had to a series of glory and body buried single cross-border mergers and acquisitions: the current profitability is the best TCL electrical work price HK $ 10 billion, sold to France building electronic technology giants Legrand electric group; TCL communication Board recommended to increase the expected financing 5.9 billion debt; TCL in three or four line City generation sell Motorola mobile phone, or leasing sales staff. In fact, these measures, continuation of the TCL habits of business thinking: the marketing perspective markets. Tactical strategy instead of a strategic thinking. Some indication of the nature of the crisis have not been recognized.
Karl Popper in autobiography · the endless exploration ", has been described as a crisis strengthened mechanisms:" a man with a deeper mechanism: once a person has at the time of sacrifice his own intellectual conscience, he did not want to abandon it, he always want further inputs to prove the correctness of their choice. Once in loss to invest funds in order to earn back. "TCL is encountering such a deeper crisis mechanism. Fundamental human insight may be wrong. Any error, has strengthened its own instinct. Any of the acts of the 1000 reasons to make sure it's correct. This perhaps is that block the TCL management vision of sieve: once you have selected the correct parties themselves, that is a primary objective, it is necessary to look for related strong supporting evidence, to the neglect or blocking those adverse events.
Chinese company strategy, often imply something beyond reason. Slightly held that there must be something in the human nature. Obviously Li and his team, in a way that is a girl, they are not the real boss. They have only relative control over, organizations, there is a sword, ready to drop, he must be like the girl that continually prove correct. And-Hee are is the head of the family, the company is their life. Therefore also the inclusion.
This observation may be of a general theory of value. When a person is unshakeable position, the cause may be knowing the company is sincerely, there will be a rigid, "not I" for nullability, true completely open-minded, constantly deny themselves to develop the potential of something. But when a person has not yet achieved the status of absolute advantage, his views and ideas, the best starting point is not how the development of the company, but rather on how to consolidate their position. However, when human and corporate political meddling in the meantime, things for nullability rules tend to carry out their own form of punishment. This is logical.
(The author wangyukun as Institute of Shougang enterprise growth)
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