Back: who is the real marketing masters 2005?

2005 dominance, various marketing award is rampant.

If you really want to comment, then, this year the real marketing master Laureate is not belonging to a corporate CEOs, marketing consulting industry experts, and certainly not those paid by a variety of "top ten" so-and-so but in marketing circles outside a person — he is Korea's famous director Lee Byung-smoked, because this year, he makes the big long on this value of symbols, stimulated Korea Korea clothing, meals, Korea culture and tourism of Korea hot China, popular in Asia and the whole world, as a Director, he not only successfully directed a television series, and what's more, he succeeded in marketing a country and nation.

Lee Byung-smoked and his ultimate success of the big long secret? already highly homogeneous of China marketing, it's enlightening?

First, use the "value of the symbol" create marketing acceleration

It is a fish. Crazy? who says out is only defined! live in symbols of fish in the ocean.

Text, images, sounds, images ... These basic symbols of human civilization, people living in an interwoven by them into the ocean. Chat, read newspapers, watch TV, listen to music, surf the Internet, want to question ... Symbols and how tightly their lives is like a fish out of water!

Human civilization has been creating all kinds of symbols, religious, political, cultural ...

Bearded bin Laden became a symbol of terrorism, the games run out of the 12 sec 91 of Liu Xiang is the new symbol of China Sports, red through China's "Super girl" became the symbol of pop culture ...

Yes, it's a living symbol of fish in the ocean!

Substances in excess, we just listen to the reading symbols, symbols, symbols, and more in the exchange of consumerism. In a sense, we have entered a symbolic significance consumption era.

For example, the purchase of villas in consumption, not only because of the Villa you can shelter and, more importantly, it's symbolic meaning: a successful logo, eminent position, the noble way of living.

The significance of symbols on material consumption greater than consumer characteristics, determines the essence of marketing is to make products symbolized as the target market where goods, determine the enterprise marketing warfare for first commanding height is best equipped to marketing value of "value of the symbol" creation and control!

The "value of the symbol" in the form of performance are varied: a versatile voice, a visible sign, a unique sales proposition, a fad in the Hall of Fame, a beautiful melody, a streamlined brand core values ...

Korea to spread a lot of things, and Lee Byung-smoked but found a most have the marketing value of symbols, which breaking, has led the entire national multiple industry marketing.

A successful "value of the symbol" with uncanny, brands themselves long legs, in the target population. "The value of the symbol" is looking for a breakthrough point, short time to marketing to acceleration, which for most Chinese enterprise marketing, has practical significance, Western marketing gurus required us to attend to our intention, because we are small in size and strength, so you will need to concentrate all the advantages of the resources, creating the most basic of marketing value, that is, the value of the symbol.