China marketing people dare not "brave sword"?

A set of CCTV in 2005 a new high in the ratings of brave sword ", throws out numerous marketing people debating topics.

"In the face of strong competition, knowing that no enemy but also took brave sword. Even fall, but also to become a mountain, Ridge. This is the spirit of the ' brave sword ', which is the soul of Chinese soldiers. ”

This is a man of iron zhengzheng said, this man is the brave sword of martial hero Li Yun long Chinese people's Liberation Army. Li Yun long is a typical hero, life dare on powerful enemies "brave sword", 100 exploits into, if the Chinese people's Liberation Army a generation.

Li Yun long "brave sword personality" in peace for contemporary marketing people do have a lot of worthwhile places.

World famous brand presence, dare not "brave sword"

"Brave sword" out of the country, in a peaceful era, powerful image is a world class brand play out.

China enterprise has powerful "manufacturing capability," many of our enterprise and marketing people to "drum and breath", but do not forget, at present, China's "great" manufacturing capability, it is the world's developed countries implement industrial restructuring, global resources reconfiguration "initiative industry" and as they exit the low value-added industrial transfer to China's industrial strategy. In this industry after transfer, Chinese companies have a competitive advantage is the "low cost", in the interests of any industry value chain distribution, brand captures the interest of the majority of the value chain, which cost only spread interest value chain allocation of very small parts. China enterprise to powerful "manufacturing capabilities" to serve, remains the world's best brands in developed countries.

Once the Chinese enterprises to establish a "low cost" of the powerful "manufacturing capacity" and the developed countries of the world's best brands in the global business of sword on the battlefield, the outcome of the Chinese enterprises and those on the World Cup soccer lvyinchang massacre no different.

Do the processing, when the client and on the low survival mode never establish a "made in China" by the powerful stance.

Nowadays, many Chinese companies are living the "elegance", because the predecessors to them was the most valuable assets — brand. Many Chinese companies founded in 10 to 20 years ago to eat brand old this now point the "old" has gone out of this.

We sadly, the current number of scholars, professors also misleading Chinese enterprises that Chinese enterprises do not have world class brand, this is a typical "ethos dyschondroplasia." Chinese enterprises lack a world-class brand, not Chinese enterprises lack do world-class brands, but rather Chinese entrepreneurs lack a dare to do world-class brand "brave sword spirit".

World-level brand not fall from the sky, the world top 500 Enterprise brands in the beginning of the creation nor the gift of God, his "fight". Chinese enterprises both today, tomorrow and after tomorrow, will eventually be on the battlefield in the global business faces battle of the "brand" and therefore the creation of Chinese enterprises world-class brand has become a priority. Haier, Lenovo, TCL has made an example to us.

China marketing people can create Chinese enterprises world-class brand has become the marketing people "brave sword a personality".

Fame, dare not the interests of the current "brave sword"

Life State has "big realm" and the "small State"; personality also has a "great personality" and "personality".

"Great realm" and "personality" is the eternal pursuit of the topic. Marketing people "brave sword personality" is a marketing concept of "big realm" and "personality".

The pursuit of noble and perfect personality is a painful and lengthy process of cultivation, this realm often like towering mysterious Mount Everest, everyone fascinated but not everyone can easily reach.