Marketing in the six major arms

Keyword: marketing marketing enterprises

Recent 20 years, China marketing (marketing focus refers to the full text of the same) mainly through a learning path and draw road, exploring way, also embarked on a road of innovation. I know that in China Enterprise each market good news of the back, there are a large number of people made a difficult marketing efforts. So, whenever I read Chinese enterprise of color television, refrigerator, air conditioner, washing machine, microwave oven, vcd, water heater, computer viruses, central air conditioning and other commodities continued to expand market share in China, particularly in reading to Haier refrigerators in the Middle East market with a market share of more than Japan, to business-as the representative of handheld computers in China market beat Japan's pda, galanz microwave oven not only in the Chinese market in the global market is increasingly popular at the time of the message, I'm Chinese marketing people are filled with deep respect.

Commodity sales as the core marketing, in the Western world, especially developed countries, has gone through about four hundred years of history, is a good theoretical analysis and summarization of the Western economic theorists have long had a group after group of marketing theory works appeared, during which many varieties, partisan views, each has his merits, mind-boggling. Just 20 years, China's marketing people open your mouth, the courage to put these theories all "devour" down, and then in the bloated suffering slowly digested slowly let it into their own nutritional wisdom needed, they are China new era of true warriors, they belong to China new era the most lovely person.

From marketing to sales, marketing, marketing, from the theoretical to the 4ps 10ps theory, from marketing to marketing value chain, from the service marketing, relationship marketing to strategic marketing, integrated marketing, brand marketing, one-to-one marketing to Alliance marketing, online marketing, attention marketing ... I wonder how much of this Chinese marketing whiz to hacked: faces in, do not know how many Chinese marketing guru to wield, stand out here. More gratifying is that the people of China marketing creative, has a unique perspective and distinctive characteristics, marketing articles and books are a push, to pretend to be Orthodox Western marketing launched wealthy Chinese atmosphere of a shock wave.

Oh I of this article, can become a part of this impact. I hope my personal style of the summary of China marketing 20 years — the focus is on since the 1990s — the best six arms (refer to the full text of the theory of weapons, the same), to create a 21st century China marketing shocked the world's great achievement help on hand.

The first weapons: good products are always the first

In the earliest sales theory, product development and marketing of separation of the two (now some people still think the two are separated and organic linking the two). Later, in marketing, product development is integrated into marketing, become an integral part of marketing — front-end components. A considerable part of the Chinese enterprises believe in "quality above everything else," "good product is far more important after-sales service," "the best service is no service" and "best product itself is the best advertising" marketing concept, design and manufacture the best product on the cool, the market for a remarkable success.

Is to say, if Brazil national team to a city in China to play a game, that's not any advertising or even don't have the newspaper a message, the high price of tickets will be sold quickly wiped. Why?, because Brazil national football team, the "product" is too great, excellent that cannot resist. By the same token, Chinese consumers best rongsheng refrigerator, gree air-conditioners, CHANGHONG color TV, little Swan washing machines, Wanda residential building, rainbow series of small household electrical appliances, domestic goods such as tcl phone long like and purchase, but also mainly due to product quality is too good to the reputation of the legend.

It is important to note that product quality is not only durable, synonymous with exquisite packaging, its added value development has also become increasingly important to the quality of products. Haier "whiz" and "Golden Prince"-sounding name, tcl computer charming titanium alloy skins, rigid Wang field Apple's camouflage exterior, the farmer can emit sound of spring caps, can display the caller ID of the step by step, with the wrong layer type, thermocline-, owners of new tricks, such as Club House ... Why better than similar products sold some, because the corporate development of the product added value referred to a very high position, making it significantly improves the product quality of the original functionality.

Although some modern marketing theory works for various reasons will be advertising, public relations, promotions, services, channels and marketing strategies referred to a very high high status, although the theory is not without good reason or even filled with successful marketing case, however, believe in the "good products always comes first" marketing theory, will remain with the broad market prospects of the enterprise. Generally speaking, in the long run, they themselves have the quality of its product features and value added of Maria's superior and invincible, maybe they will have temporary slip or frustrated, but their ultimate success is difficult to stop, because the consumer choice ultimately impossible is foolish.

The second type of weapons: advertising is explode the bomb of the dam market

Lixiang is a wealth of youth activity modern woman, her face posture yen and rays smile has a spring breeze Wanli of infectivity (including the thousands of successfully or successful business people), business-selected her as the Ambassador is really saying "No." With her heartbreaking (drunk), vacant, hand one finger, business-sales performance skyrocket also had to be "destiny." Never want to play it is just the beginning, shortly after the "lover" lixiang, should be the one known as "young killers" Pu cunxin (if business through his early exclusive "buy" down!), business link in their love lives up to the role of the icing on the cake, the audience skillz God, collision wanted to infinite. Then later, their "small" — can be rated as "

Countries first small family "also formed a small family, the world's most perfect and harmonious life, Holy, good, and even some great business-image also completed.

In my opinion, the business of advertising than Hennessy xo Regal and Belle image, Panasonic youth girls image, Marlboro Cowboys image of ads no less. The clever carve "pager, cell phone, business communications — one can rarely" (I think you can move Exchange for "lixiang, children, Pu cunxin – one can rarely") the advertisements were sufficient and "trail, the West wind, thin horse ..." Tang poetry a discussion, not by you, not outraged by the Chairman of the Board, General Manager, Director, professional managers, officials, marketing people ... Do not pay.

At the same time or earlier, there is a giant brain gold, qinchi wine, Yansheng treasures, micropower learning machines, wife oral liquid, livzon Le Wei, love much vcd, robust pure water, Taiho shampoo and other products for advertising sensationalism but were successful (they have a problem with the later should be another matter), their success is both a Chinese advertising (modern marketing theory has advertising included) pride, is also proud of China marketing sector. Since the introduction of the concept, structure, and other factors, and advertising — especially similar business-the stunning creative masterpiece of advertising — in the 21st century China enterprise marketing continues to play a significant role, this is no doubt.

Many in the quality of products meets the basic criteria or a high standard of the believer "advertising was dynamited market dam nuclear bombs" marketing theory, has and will continue to take advantage of advertising as we created a series of marketing miracle, China advertising sector also will follow the guidelines of these miracles, the international advertising expansion to the highest standard, China marketing sector grows and embark on a higher level, both to promote each other, forming a virtuous circle of perfect. On the eve of the new century, I was delighted to see poetry rich "sakuras Pak", International Film Festival's performance "easier" and learning a foreign language, martial, stands the country's "haier" ...