World marketing comments (mkt.) report: Lenovo has never been a lack of conversation, recently it is because the exit Olympic TOP sponsorship and overseas releases new PC brand IdeaPad but a great deal of attention. About Lenovo's future development plan, the industry is also controversial. Recently, Lenovo high-rise to reporter provides an analysis of the Association for the next two big changes in measures to respond to the outside world guessing.
Recently, Lenovo's English official website has overseas consumer market of the new brand name of IdeaPad, immediately causing an uproar. 11 December, the Association held in Beijing hi-tech Olympics Forum, Lenovo Group Senior Vice President, greater China and Russia President Chenshaopeng and Lenovo Group Vice President, Leland when pressed by reporters, recognition of the brand in the overseas launch IdeaPad notebook fact that brands will focus on general consumer customers. "The consumer market is Lenovo's future development priorities, and Thinkpad business orientation and not rashly change, it will be at risk. "Alice Li said. Therefore, to launch IdeaPad is logical. Obviously, it and Thinkpad is complementary. Overseas back from Lenovo Group Senior Vice President Liu Jun trader IdeaPad brand business also increased awareness of IdeaPad brand expectations.
Why does not directly use Lenovo as overseas markets consumer brands names? "Lenovo as a company name that is not appropriate to do product brand name. "Chenshaopeng said. Leland was also stressed, IdeaPad is similar to the nobility, jiayue such product family name, Lenovo is the chain of their brand. However in Association mode, consumers will not notice the computer really jiayue or Tin Yat, but remember they belong to the Lenovo brand. Leland also disclosed that Lenovo IdeaPad will be introduced to China. If reality Leland, then it would and Lenovo's existing product line formation conflict? this is worth serious consideration of issues of legend.
Olympic sponsorship: go attack localization
Lenovo will be at the 2008 Beijing Olympic Games after exit Olympic sponsor news TOP is both surprising and let people think its reasonable. Lenovo spokesperson, the Turin Winter Olympic Games and Beijing Olympics sponsorship, has been able to effectively help Association for the first stage of brand objectives, Lenovo's sports marketing will be more focused on strategic objective market events and sponsorship. Lenovo Group Vice President, said Lenovo's dujianhua no longer continue sponsorship of the Olympic Games, is to adopt a more localized in various marketing strategies. He also told reporters that the Olympic marketing and on IBM PC sector consolidation are mutually reinforcing, in 2008, the Association of a lot of pressure decrease.
In association with variable stroke, other PC giant no idle: Acer received up Olympic sponsor TOP; Asus and HP more offensive market plans; Dell ready to learn, take complex channels compete for the Chinese market; Haier continuously merging local PC brand to strengthen PC business ... But 2008 is the year of the Olympic Games, Lenovo in the arena of combat in the Chinese market are, appear confident.
No comments:
Post a Comment