"The mouth" in the marketing process often encounter: inadvertently words tend to break up a business. Therefore, there are 9 kinds of things shouldn't say sales.
1. critical discourse
This is common of many business people, especially business people, speech does not pass through the brain, blurt out hurt others, you still don't feel. Common examples see the first sentence of the customer and said, "you this card really corny!" and "really tired Ah, alive than dead worthless!" though is not to criticize, just want to have an opening, and in customer sounds, feeling not too comfortable.
People often say, "good word sentence for cattle and horses are willing", that is, everyone is looking for each other, everyone likes to hear good words. Business personnel engaged in marketing, every day is dealing with people, admire discourse should be said that it should be noted that the right amount, or let people have a kind of hypocritical; yea, the lack of good faith.
2. subjective topic
Business is business, and you sell nothing, you'd better not go to the discussion, such as participation in political, religious, etc. involved subjective awareness, whatever you say is right or wrong, this is your marketing is no real meaning.
We have some new people, involved in this industry long, inexperienced, and customer engagement process, unable to master customer topic, often follow the customer go talk to some subjective views on the question, finally results in differences. Experienced old salesman, in dealing with such subjective question, at first as the customer's point of view, with some debate, but the controversy will timely be subject to the marketing of products.
3. professional terminology
Mr. Lee is engaged in the life time of less than two months, a play, a brain and to show off their experts in the insurance industry, the phone a lot of terminology plug to customer, customer listening to all feel a lot of pressure. When you meet with customers, Mr. Lee is repeatedly played their own professional, let the customer such as fall fog, disgusted with the attitude of the resulting, thereby missed the opportunity of contributing to sales. We carefully analyze, you will find that, only you to these terms, use simple words to be translated, so that man can effectively achieve clear communication purpose, product sales and will not hinder.
4, exaggerate the truth
Don't exaggerate product functionality! this false, customers in the future to enjoy the product, in the end will make it clear what you say is true. Not because you want to reach a moment of sales results, you'll have to exaggerate the product functionality and value, this is bound to be buried under a "time bomb", once the dispute, the consequences will be disastrous.
Any product that has a good side and less side, as a salesperson should stand in the objective point of view, a clear analysis of the product with the customer and the superior and inferior, helping customers to "shop around", but known known Peter, familiar with the market situation, in order to allow customers to complain to your product. Remind sales staff, any deception and voluble lies is the sales of natural enemies, it will cause your career could not last long.
5. devalue your opponent's language
We often see such scenes, the industry's business people with aggressive color words, competitors, and even some people to each other are worthless, leading the industry as a whole in the eyes of the image in less than ideal.
Most of the salesman in say these offensive topics, lack of rational thought, but don't know the offensive words will have prospective clients antipathy, because not everyone and you stand on the same point of view, you show too subjective, but counterproductive. With the development of the times, this is not about business ethics Act will be increasingly did not survive.
6, privacy issues
Dealing with customers, mainly to hold each other's needs, instead of a mouth to talk-about privacy issues, and this is our salesman often make a mistake. How can you talk to your marriage, financial and other information available to them, can have on your sales substantive progress?
7. challenge tone
Business process, you are worried about prospective customers do not understand what you said everything, but constantly geological asked: "do you understand?" and "you know?" and "you know what I mean?" ... We all know, from sales psychology, has questioned the customer understanding, customers will have a sense of dissatisfaction, which often makes the customer feel not to at least respect the psychology will Shun produces, can be said to be a taboo in sales.
If you are really worried about prospective clients in your very detailed explanation, also do not quite understand, you can use the test tone understand each other, "is there a need for me to detail?" perhaps this is more acceptable. Here, to the salesman an advice, customers often smarter than us, do not use our blind spots to replace them at will.
8, boring topic
In some boring of topic, but you have to explain to the customer, therefore we speak simply, so that the customer won't have got, let your sales reach effectiveness. If some fairly important, not to talk to your customers speak clearly, then, I suggest you don't go to the hard stuff to them, in your presentation, instead of another angle, find something they love to listen to the story, the little joke to stimulate it, then return to the point, perhaps this effect will be even better.
9. takes note of the taboo
Everyone wants to have with conservation, the level of people. Similarly, in our sales, indecent words on our sales, will have a negative impact. Such as, we sell life insurance, you'd better avoid the "death" and "dead" and "dead" and other such words. An experienced salesman, often in dealing with such indecent words are implicitly saying that "the loss of life," and "go back" and no longer. These details, only you noticed, you will
Success in sight! 10, long-winded catch weight nobody likes long-winded speech, particularly in the marketing process, not a few words to persuade customers, expatiated, half a day is not clear to a thing that, as no one can hear you, so the training themselves quickly grasp the discourse of gravity, a few words can do move customers is an essential quality of the marketing people.
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