E-commerce tide upheavals, let the traditional trades cannot be evaded.
For many years been in Beijing, paper cutting machine business would rather easily total, expanding your own Internet business size. At first, he hired two technicians, built a home in your own company's Web site, soon received the results, each month, about 10% of the business through its own website. Slowly, never found a number of questions: If you want to put your own company's Web site content is more extensive and attractive, need better technology, this requires increase cost and his own company, a website alone, only selling their own products, products are single cause website popularity; if you do purchase keywords for search engine promotion, costs will increase further. Try the Alibaba and HC, integrated e-commerce platform, easy to always find the ideal effect does not, your own paper cutting machine business too bias, such a breakdown products in Alibaba and HC, and so on comprehensive e-commerce site, almost can not find customers. In the "get" what effect did not receive, total or abandoned.
"These problems of traditional enterprises is our target customer base," network library CEO Wang Haibo said, "they are using the Internet for e-business ideas, but Alibaba, HC and power and other enterprise existing business and patterns and does not meet their needs. So many of the industry, can be broken down to the radish, paper cutter, bonsai, insulation materials, refractories, and so on, plus parts of the regional market, and we cooperate in the establishment of local industries website traditional enterprise now has more than 1000, at present, China's leading industry association Web site. ”
Who is fit to be a leader in regional industry Web site
"We are helping traditional enterprise by establishing regional industry Web site, let them become a regional leader in the industry. Of course, not all businesses are suitable for local industry leader, this is a threshold, and not all businesses can become members of our Union. "In fact such explanation.
Like Beijing paper cutting machine network, Beijing insulation, Anshan coking, Weifang radish, Zhengzhou refractories, these regional network industry Web site, used to do at the local, traditional industry for many years down the industry has a very profound accumulation of resources, such as upstream purchase channels, downstream customers, your brand and reputation, experience and professional knowledge, talents and personal connections and accumulation of reserves, all of which is to establish a regional industry Web site.
However, Wang Haibo said: "just is not enough to have these. ”
In his view, the leading enterprise, first of all is the leading enterprise management concept, which is a prerequisite. Enterprise only resources and lack of advanced management idea, the non-monopoly of resource advantage would allow enterprises to temporarily lead.
In the traditional industry enterprise contacts and, in fact, those urgent enterprising awareness boss easiest communication, because they are not satisfied with the status quo, in the fierce market competition, always want their own enterprises in the regional counterparts in leading others step and made some other advantages of the enterprise is not, and this boss is easiest to cooperation.
Wang Haibo said: "to become a net-library cooperation and regional industry portals Enterprise only, once the opponent and network library cooperation, China industry Union members, the site can help industry website Alliance promotion themselves to gain more market opportunities. ”
Regional industry leader by revenue
Enterprises are profit-driven. Become a regional industry portal for enterprises increase revenue, and this is what is most concerned about. In fact, construction industry site is needed, how to increase the cost of regional industry website revenue, net-library used in three ways.
First, the membership revenue. This is like a trade association members pay a membership fee, but also and traditional Association Member, member companies can get site a range of products and services, such as sales and purchases information release, as this type of service providers, industry websites will charge a service fee.
Second, the industry website can attract a large number of sectors upstream and downstream resources, such as the raw material suppliers, parts suppliers, buyers, and more in demand, this kind of media features have advertising value, industry Web site operators can generate revenue through advertising.
Third, build industry Web site was designed to promote sales, you can directly upgrade industries customer sales.
Business regional industry website, becoming a regional industry site leader can increase revenue, there are other advantages of the resources available. For example, through key advertising industry website, enterprises are free to distribute ad content through news, forums, exhibitions, information resources, such as sections can provide for other enterprise services, creating a good business relationships, or you can use these resources to conduct business activities.
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