Telephone sales success factors of the six Golden branch case law

Keywords: telephone sales marketing success factors for telephone sales of six critical success factors

Telephone sales in the face of obstacles and challenges

How do telemarketing can be more effective? "will be presented below is to telephone sales of six key success factors:

1. accurately define your target customer

The six key success factor in the very important point is that you have to accurately define your target customer. Your target customers? which customers are most likely to use your product? this information must be very clear, otherwise, every day, making even more phones, may these calls will be fruitless.

For example, there are very many in ponds of fish, variety, what you wish for fish? do you want to watch, you want that kind of fish are mostly concentrated in somewhere, don't unauthorised fishing without an aim.

The highest concentration of the target customer, look for the customer, you can achieve results that will be even better, it will improve the efficiency, so be sure to accurately define your target customer.

2. accurate marketing database

The target customer, you also need to do a customer database, accurate customer database from your sales representative for every day from the database to mix your own customer resource, and then go to the call, follow-up, etc., so that the sales efficiency will also be greatly improved.

3. good system support

If you have a customer relationship management system to support your many resources can be shared, including the efficiency of your sales, your management efficiency will be greatly improved. In addition, the company wants to implement telemarketing, telephone sales in the great challenge is how to on the phone with clients to establish a trust relationship, the trust relationship is based on two levels: ① Enterprise and Enterprise trust relationships; ② business and personal relationship of trust.

For example, if your product brand that is large enough, customers purchase your products is likely to be out of your product brand recognition, on your company's credibility, this is a trust relationship with the customer. Five sales representative will contact with the customer, the customer may come with a sales representative to cooperate, because he can tell the client to establish a sales relationship, is a business and personal relationship of trust.

4. support of various media

You must have ads, direct mail, marketing support, as much as possible to expand their product brand. Therefore, enterprises are to implement telephone sales, be sure to try a variety of ways from enterprise level to their own product brand established as established will attract many customers to take the initiative to call you, he needs to call you is active, and then the sales representative and sales efficiency accordingly also there will be a great improvement.