Keyword: network media profit model trading network media in the development process, accompanied by its own trading practice, on the profit model of moment never stopped. Media industry investment management lies in finding the correct profit mode. Network media and other websites, it should have a greater advantage, others have no advantage, media networks and other websites can do media network can also be done. Many media investment management, all because of not found or you do not know what is a profit-making mode. In the network of the warring States period, media network must have a keen business vision, who takes the initiative, who ran into the forefront. Lessons learned, fixed on market dynamics, adjustment of the profit model, make sure that the network media operating in safe orbit. China network media, especially those who already have substantial scale and strength and company operation of the site, is continually innovate. Next, we profit model for online media.
I. common information content charges
By the end of 2002 to early 2003, some media have reported the same in the news: United States research Innovation International Media Consulting Group revealed that the North American region (United States, Canada) 118 news site, loss of 36% and 38% of profit and the integrity of 26 per cent, the total profit and balanced, with show, 64% of workers do not lose money, even make a profit. It is expected that losses of some operators in the second half of 2003 or the first half of 2004, revenue is expected to achieve. Turn losses into win a very important factor is the network media operators and Internet users have come to accept the information content of valuable ideas.
Integrated current and foreign network media information content revenue model view, generally have the following three types: 1, news and information content of the Pack and go to other Web sites or media sales; 2, users can browse the Web site fee; 3, users pay for database queries.
The success of content charging overnight, you must have the high quality of the information, content uniqueness (i.e. alternative to low), payment mechanisms facilitate perfect, consumers pay concept sound, lower Internet rates, faster, clearer market segmentation, content is not easy to be imitated and replication, and other factors.
Second, the network is intended for information
Network for information refers, in accordance with the relevant governmental and the special needs of enterprises, network media for its customization of a professional with strong, have a certain relevance and effectiveness of e-readers, subscribers pay by Internet media to the network permits (password) offers regularly. For example, for financial systems, real estate and automotive, building materials, chemical industry, environmental protection and edit various reference electronic text, this text can also be combined with printed matter. Subscriber is generally a subscription that is six months or a year, which is intended for general information on fees and charges are relatively high. People's network, Xinhua currently has the business, like the people's network of the latest policy information, e-reader is pretty good sales momentum.
To do this for the exclusive use of the information is accurate, market positioning, and edit content to be unique, i.e. the message content is not online and general media and information can be found on, at the same time, a level of the release manager is also very important.
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