Don't the, "but" marketing!

China Conference marketing major rise in health care industry, diving for many years, once came to the surface to be numerous other industry enterprises the imitation, now are doing and even thousand million home? over the past few years, doing Conference marketing of health products business customers more resources is the same: the elderly. In Beijing, some elderly weekly average will receive several different enterprises into the "solicitation". Some elderly people because there are too many participating in the Conference already practicing became "meeting specialized households," "will," and only eat youzi cannot buy goods, some even eat your meal you are too bad, seemed to want to spend the money before going out to eat come back again. In this situation, you also, as always, as before, looking through the solicitation, they listen, Gala, eating, travel, and then put their money easily "coax"? now has many enterprises, in order to pull customers, or even openly education sales representative to identify "daughter" of "Gan Ma sauce", the old man a "catch" to the venue, the zuoyi kowtow to become a veritable Conference marketing "kowtow to marketing".

Conference marketing enterprises still follow this approach, perhaps for a time the way to go, but the current practice and how far? author believes, not too far away, the more difficult will be gone, Conference marketing ideas need to be thoroughly, Conference marketing will be toward the following trend:

Shop will-in-one

That is, in a meeting, shop in shop is there (or, the venue was in store back yard). Then, because you are doing brand, your publicity is great truth, you can in your shop in a meeting, there is also no need to hide the Government departments and the media, but also do not need to spend so much effort to deal with "lands", you only have to pay taxes according to the chapter, not contrary to national regulations, and no one is going to find you, at least not so many people to find you.

Shop will in one sum up the brand + chain + single direct sales is much to learn from their experience, many brands to learn from how the chain, to learn from multilayer direct selling company.

For example, in June 1998, and the part after the transition multiple layers of direct selling company operating mode is:

Amway: own boutique + special dealer + hire figurines salesman;

Perfect: franchise stores (VAP) + hire figurines salesman;

Avon: counter + franchise store + Club + sales personnel;

Tianshi: franchise shop + hire figurines salesman;

Mei, Executive: franchise shop + hire figurines salesman;

Xian's Red: authorized operation shop + hire figurines salesman;

South Lee Kum Kee: licence shop + hire figurines salesman.

Of course, Conference marketing pay system and reward policy still different from the multiple layers of direct sales, but you can still keep the existing remuneration design, or is purely multilayer direct instead of single direct sense Conference marketing.

Terminal party

This terminal, not referring to the stores, supermarkets and other Terminal marketplace, but further forward, refers to the neighborhood and the customer's home. That is, the site moved to the neighborhood or even a customer's home. Of course, this is the author of a bold vision, there is no specific practice confirmed, subject to further discussion and practice tests.

A large number of replication

A person's energy and large, are limited, but if you can make yourself like a monkey, varying from numerous Lao Sun he Xiao Sun monkey, energy is very powerful. Enterprise, if your enterprise can turn into an unlimited number of your business like small business, your sales will double in an instant. But to achieve this goal, there is only one way, that is — using franchising to copy with your corporate brand, management, marketing methods (including Conference marketing way), templates market (including sample store) to a large number in attracting a large number of distributors to join, their operation and licensing.