Keywords: customers secret promotional strategy 終 end competition life-and-death, surface to 繽 disputes products, customer dazzle save: How can quickly attract eyeballs, promote customer cash market purchase?
Cash market shows sales market to increase sales volume is a big help to help?
In the end-time visiting video 終, our business often can see some unknown steamers, juice machine, mini laundry machine brand, which we kuanxing single, works rather than anticipated traffic on rough, take a demo 憑 to the consumer, a heap of heads and a two paragraph products, 5 million yuan of monthly retail Windows, high season time even more than 20 high-Daman figure element. This sample sales volume, not only make our eyes ... tongue, that is, some international brands are also difficult to look at their project is back, and marveled, and this all, if no cash market demo activities, is augmented so that cannot be implemented now.
Cash market shows sales more come more becoming a important there somewhere in the station of 櫃 sales sales 6、spurring method, the manufacturing, this is also a heavy foot æ video and standard equipment?
Not all commodities are suitable for presentations
Usually come, suitable to the cash market presentation of merchandise has the following features:
1, the effect that an
The juice machine, massage stick, vacuum cleaner features a single, simplified single, feature-Xin seeking sexual strength, demonstrated in the cash market, able to stand the guy will display the main features of all time, the effect is very bright display, so the customer immediately and clearly see the features of interest.
For example, FB highly lipuxin introduces waterproof shaving knife cuts, pass through the "water immersion" demo, waterproof trade show no genetic features project.
In addition, the cash market demo effect to Ben may also, if you want to make it through several personal little time to see the effect, the customer would run out.
Such as purple sand boiler to demo their product entered in the General supply power boiler, boiler for 6 cups of cooked "double" feature, you need 4 ~ 6 personal small, try to have several personal customer meeting for n a boiler, etc on it for a long time now?
2, the trade in Asian special features
Presentation of goods and with the category of goods, if not updated features are the features that generally do not give a presentation and demonstration. Only the newer, more because of the sale of the 23 special features to stress on the customer's purchase desire.
I is responsible for demonstrating Electronica team Wu, and always will be the "strong vacuum cleaner jin suction" this one unique thing about the special features of the sale, but the "ceiling" preserving 齡 ball from demo. Just open the effect starts, or better than older, check that the market for hands in imitation of the mold, with a recommendation on "strong jin suction gradually changes into a normal sale points. How to dig out the area next to the market for the sale of features also hand becomes a current service.
Modified after in-depth USP (unique thing special sales master Zhang) research, our release now this list of "top-blowing wind" jin than older strong. Therefore, we will work with this feature, other than as to the main features of the hand of the sale-further line mentioning the lian, appeals to the "back" function of the wind blowing and practical use, such as can blow dry animal hair hair, unblocking drains, cleaning, window, and so on, finally achieved a personal satisfaction than the older.
How to demonstrate better?
1. highlight shows heavy features
Highlight the most attractive to the customer's main advantages are the features and benefits. The market in which the customer is not very related heart function, entering areas stroke pale year-round.
If your a juice machine "fall not 爛" and other features, the members of the business often Electronica invites the customer to pick up the Cup to the ground breaking, warming up stepped on, and Seung nogrod: release now split finish, current market gifts sent a juice machine.
Gone with the "Hula crate current" voice tone does not affect to the GSM, Cup-permanent customer how to hit it up, the largest tourist Federation of customer disputes disputes turn around £ praise.
Then, Electronica members and out of a large plastic cup, will be full of full of a glass of water towards the juice machine po down, in a customer's voice, 驚 訝 Electronica members playing open-source open related, damp dripping of the juice machine according to the normal operation the microbiota of the same. Customer blaze convincing, their pockets to purchase disputes disputes.
As a brand vacuum cleaner for the presentation of its strong jin suction, the use of a high Daman 2 m of water pipes, water in blink now will be to draw up 1.5 to 1.8 metres high, also grabbed a customer's "heart".
2. interest in strong
A brand name clothing to keep warm, it demonstrates its "warmth, wind," and other features, in the capital portion of the commercial market organization of a market-risk cold model show: five personal models in the cold wind 凜 Yul open-air dance platform only wear warm clothing, connected GSM and contained a lot of small, not runny nose, not trembled, effect with where everyone. Especially the youngest home invites now market personnel participated and table cash back, now the market is "exploded", current market sales domestic clothing Daman 200 sets.
Again such as a brand for the presentation of the net of their efficient activated carbon, HEPA wicking performance, focus on the building design a sealed transparent box are the features of the body, will burn incense 煙 into the hole content. Not quite a meeting 兒 box irritability 煙 霧 proposes warning shot of lights proposes, is on, indicates that indoor "air balloon mixed 濁". Cash market demonstrates personnel-zone mobile "wicking" press the button, is minutes after 煙 霧 gradually Dim lights disappear radio shadow radio 蹤, green lights lit, indoor air and climate and normal.
Data forms the brand's sales personnel said that since from with this demo tool after he took this paragraph 4000 million net of one month to the sale of near 10.
Sales of the Landes company members in pushing sales of razor knife with peach open time, will the peach watch face hairy details hair shaved dry net, without disabled and soft soft peach skin. This is a demo game Opera wipers, very amusing in accordingly.
No comments:
Post a Comment