If you want to ask the world's most simple advertising system? the answer maybe Google's online advertising system. Indeed, you just pay the money comes from numerous netizens and your online business-related keyword click automatically and your ranking match ads, you can wait for opportunities (this is Baidu ads), but can be quantified to each click and your sales.
But if you ask the world's most complex advertising system? the answer probably is the same, the Organization of global monthly 100 billion times a keyword click and millions of businesses advertising customer, let everything smooth and correct, and that put an end to all types of ranking fraud, click fraud and cheating behaviors, this must be a common thing. Or rather, it requires Google to establish a set of ordinary people is difficult to sketch a panorama of super system, as well as matching the rule system is exhausted.
Yes, in recent years, many search engine optimization and search engine marketers are trying to understand the Google advertising system is how, bluntly stated that few can see picture. SEM WATCH special commentator Tang Wei as we answered all of this.
Diagram
Search by green display
Google blue display
Advertising yellow display
Secret algorithm greyed
AdWords users purple display
AdSense user pink show
Detailed
About search '
May be any people, but mainly of two parts, one is in the browse page see Ads by Google ads click on the content network users; another is to use Google search keywords is click advertising search network users.
On Google
The upper left corner of the picture of the smallest, but in fact is the most complex search algorithm, and around the world numerous SEOer are engraved. In the upper right corner of the map is actually tamper figure, note hits and impressions is he one of the factors preventing fraud, fundaçáo have displays IP, but personal guess it seems like the MAC address, and so on are one of the factors he, want to cheat in Google, be careful before your account has been closed.
Lower left and the lower of the two blue box displays:
AdWords algorithm appears to be relatively simple, black arrow means in only AdWords user settings, and click on the search network, advertising click-through rate.
AdSense algorithm is very complicated.
With AdWords advertising CPM advertising in the algorithm,
There is a ranking factors (bid, click-through rate, quality indicators),
There are a variety of settings AdSense users,
A page of media Web robot feedback, related data
Also from click cleaner come in tamper-system data.
About advertising (content advertising and search advertising)
Do not confuse the search robots and robotic media cooperation,
The former is to Search for your search engine rankings;
The latter is for AdSense, to your advertising service.
About secret algorithm
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