Tags: have faith in the sales success of the market economy, determines enterprises to survive and develop, there must be a sales job priority. The sales work can be successfully expand depends on the ability to have an efficient sales team. Build an efficient sales force is one of the qualifications required: to let teams of each Member, three have confidence.
First, have confidence in ourselves:
Cross-sector "non-famous comic actor" cross in the performing arts in mock nowadays some phenomenon, said: "I can't do anything, I laughed too." Lenovo to currently engaged in and will crash, sales jobs, also do part of the holding this kind of mentality of the people, as do sales is a non-serious, "who can" racket.
Baby will climb to walking, is to undergo a fall, climbing up and down, then climb up the process. Curiosity about new things and mastering desires, make him fall continues to climb. Human walking from creeping into the stand, was quite a long period of history, and babies from crawling to walking just standing in just a few weeks time. This is because, at this time of mankind has walked with the ability to stand up.
Scientific studies have shown that humans have with instinctive Exchange-aware, meaning that every individual possesses the potential exists for this kind of consciousness. Sales is to put this potential to rational and professional level. Enterprise training for sales staff. With this development and guidance functions.
Just imagine, a total ignorance on the sales knowledge, and in other industry sectors have suffered a setback, but with the "who can" attitude into sales areas what results?
Have several years of effort, want to make good sales job is by no means an easy task.
There are many things so successful, in large part depends on whether the person to do things on their own have sufficient confidence. In the formation of the team process, "whether sufficient self-confidence" is a measure of future members can do one of the main criteria.
So, how do I enable team members to have enough self-confidence?
First, the team members on business and market status, should have the absolute right to be informed. Enterprises in the training process must be objective and rational will enterprises currently in the market to the location of the real situation, display to each team member, and the enterprise market of short-term and long-term goals, planning and analysis, allowing team members a clear situation for their own positioning; clear objectives for thinking through ways to achieve objectives. Training does not explain clearly the advantages of the enterprise, is detrimental to the team members to establish the confidence of the enterprise; one-sided magnify enterprise and product advantages, even if team members on the surface, roll out, but this is blind confidence. In practice, this kind of sales found frustration, because there is no risk-aware and prepared, cosmopolitan city tournament sinking sand. Therefore, enterprises in the early stage of training, first of all it should be clear to the sales person is the "selling start from rejection."
In my service before enterprises recruitment, to training, hands-on process, there are some shouted "swords and not into the" sales, after entering the battle zone, encountered on the market of a loss, slipped mingqianganjian.
Successful salespeople, mental construction should be first class. Confidence is not just write in the face. They believe that success is by no means accidental. Use the correct methods of doing things, success is a matter of time.
Confident, in fact, is on his own "identifying, analysing and solving the problem" capability.
Second, there is confidence in enterprises
Establish team members the confidence of the enterprise, the deciding factor is that inside the enterprise.
In summing up the many recruitment and follow-up after I discovered that the candidates on the demands of the enterprise, in accordance with the awareness or weak sortable:
Salary system — the enterprise's core competitiveness of enterprise credit — Enterprise existing scale — the personnel situation — promotion space-training opportunities-social welfare — enterprise development vision.
In fact, as individuals, employees are more concerned with personal interests, concerns enterprises can bring two benefits: income (money) + development (future). Meet any point, you can keep the needs of individuals, enterprises are to long retain talent, both are indispensable. Only by continuously meet or exceed the expectations of the team member to team members on the enterprise have confidence and sense of belonging.
Third, the market is confident
Every salesperson, there will be together exclusively its own range of markets. The narrow definition of the market, is the Exchange product space. People accustomed to in accordance with the administrative division of the regional market to distinguish, as the East market, Northeast market; and if the market market, Hebei, Liaoning province; then if market market, Zhengzhou, Shijiazhuang. Very few sales staff will be more of an understanding of regional market, which in its time and title permissions. Broad market definition is: market = population + purchasing power + desire to buy. Demand for the market.
We can often see, Guangdong national sales staff in remote to Gansu, Inner Mongolia or business promotion; or you can see the Ningxia sales rush in Sanya or Kunming. Sales staff confidence in the market, on the one hand, human geography of the region, as well as the confidence of the natural environment, on the other hand is on the level of confidence in the market demand. Obviously the latter is more than important.
Manzhouli city is located in the Sino-Russian border, is China's largest land boundary. Very cold in winter here but commodities trading is very active. A Zhejiang national sales, corporate training process understanding to the consumer on its sales of the product has a very large consumption potential. At this point, the salesperson on the achievements of the desire to beat on the harsh environment of panic, gladly travel to and promising. Therefore, the enterprise if, after investigation and analysis of the demonstration, decided to enter a blank market, on the threshold of the region's sales force
Instilling this regional market potential and achieve the strategic goal of strengthening the sales team to conquer this blind spot.All in all, business development and sales of highly efficient work is inextricably linked. Sales personnel with the above three are confident, you can easily play calmly to the enemy.
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