Keywords: marketing skills on-site marketing promotional sales in the United States retail, there's very well-known shops, it is the creation of the "Pang Nai Christian store." Pang Nai is often said that a one time set $ goods customers and a buy 1 salad of customers, while being in amount, the expectations of the shop owner is the same, it is hoped that goods "genuine".
Pang Nai on interpretation of "genuine" and not "good", but what price buy goods.
Pang NAI's first retail store opening soon, one day, a middle-aged man to shop to buy up the egg device. The clerk asked: "Sir, do you want a little better, or to time point?" the man heard some unhappy: "of course is good, the bad things who?"
Shop "Dover card" whipped egg device up to him. The man asked: "this is the best?"
"Yes, and is the oldest of the brand. ”
"How much does it cost?"
"$ 120. ”
"What! why so expensive? I heard that the best is only a few dozen million. ”
"We also have a few dozen million, but that's not the best. ”
"But wouldn't have sent so much money!"
"Poor, there is also a shijiyuan money? ”
Man listened, MA above the shop are of displeasure, want to immediately turn left. Pang Nai hurried over to the man said: "Sir, do you want to buy up the egg is not, let me introduce a better product for you. ”
Men seem to have an interest in, and asked: "what?"
Pang Nai brought out another brand name whipped egg device, said: "is this one, please take a look at the style is not bad right?"
"How much does it cost?"
"$ 54. ”
"According to your shop assistant said, this is not the best, I don't. ”
"My the clerk did not make it clear that stirred egg device has several brands, each brand will have the best stuff I've just got out of this kind is best with the brand. ”
"But, why" Dover card "of so much money?"
"This is the relationship between manufacturing costs. Each brand of machine construction, the materials used are also different, so the price will differ. As for "Dover card" price is high, there are two reasons, first is its brand reputation, and the second is its large capacity, suitable for business use. cake "Pang Nai patiently said.
Men look to ease a lot: "Oh, I see. ”
Pang Nai also said: "in fact, many people like to use this new brand, for my part, I just used this brand, performance is not bad. And it had a maximum advantage of small volume, easy to use, the most suitable for the average family. How many doors? "
The man answered: "5. ”
"It is a perfect fit, I think you'll take this back with it, the guarantee will not let you down. ”
Pang Nai away customers come back to his shop and said: "you know you are wrong?"
The shop assistant vainly trying to stand there, apparently doesn't know he's wrong.
"You are wrong too stressed the concept of the" best ". "Pang Nai says with a smile.
"However," the clerk said, "you always warned us, to be honest, my customers, and never wrong!"
"You are not wrong, just lack of skills. My business is done, should I be dishonest to customers? "
Shop silent, it is clear that the heart is not convinced.
"I said it is the same brand in the best, right?"
Shop nodded.
"Since I don't have to deceive customers, selling things out, do you think key?"
"Speaking. ”
Pang Nai shakes his head and said: "you only half way primarily I find his mind, his door and said to the best of it? it said he has a strong sense of superiority, but heard the price is too expensive, he refused to acknowledge his reluctant to buy, of course, will not be pushed to our head, this is the General customers ' problems. If you want to make this deal, we must transform the way that does not damage his superiority complex situations, make him buy a cheaper goods. ”
The shop to complain.
No comments:
Post a Comment