To be able to knock your top ten innovative marketing idea

1. knowledge marketing

Knowledge marketing refers to the mass of new science and technology and their impact on people's lives through advocacy, popular science, so that consumers not only know it so, and the reason why, to re-establish a new product concept, thereby allowing consumers to germination on new products, achieve the goal of broadening the market. With the advent of the era of knowledge economy, knowledge into development and economic capital, the accumulation of knowledge and innovation, as important drivers of economic growth, the source, therefore, as an enterprise engaged in scientific research and development at the same time, we must think of knowledge, so that a new products developed markets to minimize risk, and in order to do so, we must have knowledge of marketing operations.

Bill Gates "· teach computer first, and then selling computer" is a typical marketing knowledge. He spent $ 200 million to set up the Gates Library Foundation, is the global number of low-income district library is equipped with the most advanced computer, donating software community acceptance of computer knowledge. Another example, Shanghai Jiaotong University partner chemical industry company "sent you a golden key" popular science activities, organised by the community, the public lecture given biological science books, popular science knowledge competition, improves public health concept, raises awareness of biotechnology products, reach any other form of marketing is not the purpose of the microbial reagents market in a short period of 10 years, from zero to now nearly $ 10 billion, creating a broad market.

2. Internet marketing

Is the use of network marketing activities. Information developed in the world today, the Internet is widely used in various areas of production and management, particularly the marketing aspect, the formation of network marketing. Businesses in the computer network on the creation of your own home page, on the home page opening "virtual store" and display their products, customers can enter through the network to a virtual store, merchandise, place orders, payment can be completed online, business operators receiving the order to delivery to your door. Similarly, through network customers can use their feedback to the production process, so that producers can according to customer's needs and taste for production, which increased between producers and consumers the level of coordination and cooperation, on the other hand, it can reduce the production cost of "interaction." For example, General Motors Buick automobile manufacturing plant, let the customer's own design like models, and you can select from the customer's own body, axle, engine, tyres, color and structure. Customers by networks can see your own selection of parts assembled out of the car looks like, and may continue to replace until the customer satisfied. This kind of marketing methods in the application of modern market conditions are becoming more common. According to the statistics of the International Telecommunication Union, the global network of business turnover, reached US $ 50 billion in 1997, the online advertising business 9.065 million is more than three times in 1996. In the United States Internet service provider ISP about 1200, America's 500 largest companies have been carried out in half, small and medium-sized business on the Internet are numerous. Internet marketing can promote enterprise network quick understanding of market trends and customer demand, saving the Middle link, lower sales costs. China's enterprises in this area should take action to vigorously carry out online transactions.

3. green marketing

Refers to the enterprise in the entire marketing process fully embody the environmental awareness and social consciousness, to consumers to provide scientific, non-polluting, conducive to saving resources use and consistent with good social ethics of goods and services, and using non-polluting or less polluting modes of production and sales, leads and meet consumers contribute to environmental protection and physical and mental health needs. Its main objective is achieved through the marketing environment and socio-environmental protection and improvement, protection and conservation of natural resources, conservation-management, ensure that the consumer product safety, health, convenience, to enhance people's quality of life, optimize human living space.

Green marketing strategy, you need to implement the "5R" management principles, i.e. Research (Research): focus on enterprise solutions to environmental pollution; reduction (Reduce): reduce or eliminate emissions of harmful waste; recycling (Recycle): on the recycling of used goods and recycling; further development (Rediscover): turning ordinary product for green products; protection (Reserve): active participation in the community's environmental protection activities, and foster environmental awareness. Green marketing is an international marketing strategy of the major trends of our enterprises in this area should have a clear understanding and positive action. According to the statistics, there are hundreds of varieties, the value of 50 billion in exports due to the ozone layer of the relevant international conventions and banned the production and sales, 40 billion in exports will be the main trade partners to implement environment sign faces market access issues. To address this situation, enterprises should take the green marketing mix of ideas and ways to organize the production and sales activities, using standard organization produces ISO4000 series and timely understanding of the target market for green information, development trends, new technologies and new methods, and constantly adjusts to accommodate corporate events.

4. personalized marketing

The enterprises of concern, the release of the human personality and human personality needs to meet the unprecedented Centre, Enterprise and the market gradually establish a new relationship, to establish consumer personal database and information archives, and consumers a more personalized, timely understanding of market trends and customer needs, to provide a personalized sales and services, customers according to their own needs by commodity performance requirements, the enterprise as far as possible according to customer requirements for production, meet the individual needs and tastes of consumers, and application information, the use of flexible strategies in a timely manner to adjust to producers and consumers of coordination and cooperation to improve competitiveness, to more varieties, hybrid and small batch production to replace the last mass production. This will help to save intermediate links, lowering cost of sales. Not only that, because of the social production of planned enhancements, close to optimal resource allocation, commercial appear "zero inventory management, inventory cost savings.

5

-Innovative marketing

Innovation is the key to the success of enterprises, enterprises of the best strategy is to get in before other people out of their own product, this innovation theory applied to the marketing of new practices, including the marketing concept of innovation, marketing, product innovation, marketing, organization of innovation and innovative marketing techniques, to do this, the marketing people must keep the thought patterns of flexibility, allow yourself to become the "new thinking pioneer". The significance of innovation is advanced, not only because others have not, moreover, once the discovery is a new technology, will be timely so as not to miss the opportunity to capture that. For example, in the United States, New Jersey Chau a manufacturing city of detonators of Suntory, invented a striking moment of air bag inflation can be installed in motor vehicles, spare, protection of the person driving the car when they United States General Motors to sell this product, but because not auto industry peers were refused. Later, Japan Toyota bought its technology, manufacturing cost is $ 50, and the United States largest automobile plant now – GM, Ford, Claes's air bag, minimum cost of $ 500 to 600. Visible for a new product to a new concept.