World marketing comments (http://mkt.) for a complex political and business cross environment a good grasp of the relationship between the Government and to balance the various interests of power and the scale, often determines the entrepreneur and the underlying business of very different fates: Wang and vanke firmly has 22 years, while those legendary Zhou zhengyi, but eventually all zhangrongkun, am in complex political and business networks. While China vanke's success, no doubt it is benefiting from the founder of Wu's great wisdom — not long ago, wanke in Shenzhen and Guangzhou officially launched the low-cost housing schemes, this "residential and low income populations" project started in vanke to win numerous accolades, but also for its roots in the Guangzhou market increased chips.
In the Chinese real estate industry, wanke absolute is a different story — as a private real estate companies, not only steady flowing through a cloud of 22 years, but also to become the most famous of the real estate; real estate enterprises in China's leaders, Wang is a special character — people speak profit, he always talks about corporate responsibility; others pushed up prices, but he did a reverse construction of affordable housing.
The achievements of wanke today without the wisdom of Wu. This wisdom is not only a capability of operating enterprises, is a complex environment, accurate grasp of the political and business relations of the great wisdom. China vanke to survive, both from Wu excellent corporate operational capacity, but also from the Wu called "bribery" concept, as well as State-owned manufacturing enterprise management methods establish effective systems and institutions, building managers culture, adhere to the training manager of team success.
Wang one of the great wisdom to the point of thinking people, standing in the social perspective, the effective development of enterprise and social demand effective integration.
In recent years, national real estate market prices go up. For the Central Government, real estate prices is not just an economic issue, but also a political one. House prices rise, people increasingly along the way. As a seller's market to control, most real estate developers always call not bearish, with market challenges government policy to influence public opinion is combined, haoyan ill.
And in this kind of political and business confrontation of sensitive moment, Wang was announced to the outside, vanke to use its own resources, and residential area of financial and human resources advantages, to build solutions to wage-earners, lower-middle-income people difficult housing, and focus on the implementation of the three embody the "corporate social responsibility" — promotion of affordable housing-building, the creation of specialized for residents of the old village protection and the promotion of energy saving and environmental protection fund. While phase 1, phase 2 of the low-cost housing construction have Shenzhen, Guangzhou, etc. This not only by the Government, China vanke's highly recognized, people are more support, vanke's reputation has again improved.
Deputy Director of the Pan Yue state once said: "our entrepreneurs should understand that wealth is not the responsibility, there is no moral capital, there is no conscience, the status is incomplete social forces. Only the wealth and social responsibility, the combination of a money-making machine can become an influential sectors, we can win the true power and respect. ”
Source for the development of China vanke, precisely from Wu on social development trends insight — Wang, China vanke should not just money-making machine, should be a very influential enterprises, have enough social forces and win enough respect for, and this is a family enterprise in any complex environment could indefectible's real strength.
Wang of another great wisdom from his "bribery" concept.
Because of the real estate industry as the industry chain is very long, and it must be a number of government departments work, so this "wading deep" is known by the outside world. It can be said that in any real estate enterprise development process, not a real estate business CEOs dare openly said he did not worship the Cross Hill, did no bribes, but dare I Wu.
Wang will not only be "no bribe" this concept in the internal stresses, also external, in an interview, media industry Summit Forum speaking — many peers think I Wu crazy, so high-profile to promote their own "bribery" concept, and not obvious to provoke an existing hidden rules? many people are looking at how I Wu and vanke will be some "bribes" officials gather to pieces.
But beyond their expectation is that not only in China vanke to break new wild carry, and Wang also become many government officials in them, the concept of "bribery" did not affect vanke's development.
In bribery and corruption, others see human greed, but I Wu sees another side of human nature: want to pursue clean reputation. In Wang's view, any corrupt officials has two needs: first, money demand, the second is the name of the demand. Briber meet its financial needs, and vanke you can meet their needs to win the clean reputation — when the outside world know I Wu is an absolute no bribes companies, "bribery" became the most prominent signs China vanke, officials dealing with vanke know without wealth to meet, but can get a clean reputation, this is also pursued by many officials. It is a profound grasp of this human characteristics, Wang with "no bribe" concept to secure vanke in complex political and business environment development firmly.
For a complex political and business cross environment a good grasp of the relationship between the Government and to balance the various interests of power and the scale, often determines the entrepreneur and the underlying business of very different fates: Wang and vanke firmly has 22 years, while those legendary Zhou zhengyi, but eventually all zhangrongkun, am in complex political and business networks.
"China has no shortage of legend, but legend has no good end. "Half a century ago, Eileen Chang once this too. This sentence is both legends such as Zhou zhengyi failed best footnote is reverse reflects Wang in dealing with political and business relations with great wisdom — not legend, as long as the sound. Not
To bribe seeking development, greater wisdom to balance.
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