Keywords: Huawei to build marketing an invincible sales team to date in the history of China's enterprises, we have not found what companies like Huawei so mysterious. Huawei like ghost, wandering in the world of consciousness in the world, and Huawei's low-key and making the world their curiosity. The most contact with outsiders is Huawei's marketing staff, and in the contact process, the outsiders and deep is its understanding of the facts. As Huawei's number of sales personnel, quality high, spread of, income of all Chinese enterprises unprecedented in the history. Huawei's sales force quantity up to 6000 people, Huawei staff of 33%. He (she) were largely domestic famous universities of graduates, the result of Huawei's Devil training after the first line of the market, and get salary is tempting, but these people a line market life generally only 3 years.
"Huawei products may not be the best, but so what? what is a core competence? select I without selecting a you are the core competence," Huawei boss ren zhengfei says. In China, the market is the core competitiveness, and market is the hostile soldiers fighting for the front, in the local community, Huawei Technologies with three flow sold out-of-the-art markets, and Huawei Cavalry had crossed the Afro-Asian-European, the flames to the Pacific Ocean (601099, unit bar) on the other side of the United States. Technology is not a Huawei's core competitiveness, marketing is Huawei's core competitiveness, but Huawei marketing core core is Huawei marketing tie.
Huawei to build your own marketing there are five tips to tie: first strokes: shaping the "Wolf" and "solid" enterprise culture; Secondly, select the best people; third, the devil training; fourth, institutionalized personnel; fifth, effective incentive. Below is a a decomposition.
The first trick: create a "Wolf" and "solid" enterprise culture;
Huawei is a huge collective employs 2.2 million, of which 33% market staff, and the quality is very high, more than 85% are the famous University of Bachelor graduates. Specific human resource distribution as: Figure 1.
17 years, Huawei performance is remarkable, in the history of Chinese enterprises is a unique example. Huawei relies on a spirit to such a great and high-quality team together, and the vitality of enterprises. Huawei found factor is team spirit-Wolf.
Huawei team's core is mutual. Huawei is advocating a "Wolf", but there are three characteristics of the Wolf: firstly, good sense of smell; second, swift; third, find prey collective attacks. Huawei that Wolf is a good example, you want to learn "the Wolf of the Wolf" Wolf of never outdated.
Huawei's "Wolf" is not innate. Modern society the staff team spirit of the enterprise, the enterprise only solved in order to obtain the chance of survival and development. Huawei on Wolf of persistence is an outsider.
"Leads to drinking to defeats the desperate xiangqing, phase-save" is a Huawei Wolf of embodiment. At Huawei, the Wolf of training is always a non-existent, low-key Huawei always put internal staff of neural tension. From the Huawei's winter "to" Huawei's red flag also playing? "they reveal a Huawei's sense, but concern for the future requires team unity, not missing the Wolf. Huaweiren that only in this way, Huawei will find winter coat.
Huawei's management model is the matrix management model, matrix management requirements within the enterprise to interact with the various functional departments, through the mutual aid network, any problems can make a prompt response. Otherwise it will reveal a matrix management biggest weakness: supervisors, responsibilities are not clear. While in Huawei's sales staff complement in efficiency high customer, let the opponents fear because Huawei from contract to practical providers as long as four days.
Huawei's reception capacity of the customer is a world renowned Japan's e-business leaders visit after the shock of Huawei, Huawei reception level is "world class". Huawei's customer relations in China to be summed up as "151 project" — a team, five instruments, a repository, which means "five visits to the company, visit the model shop, Conference, technical communication, management and business research." Customer service at Huawei is a system, Huawei almost all departments are involved, assuming that no team spirit inconceivable a complete customer service processes to complete successfully.
The Wolf is Huawei marketing team by team spirit, the spirit is very abstract, but also be easily distorted, which requires a security mechanism that allows the Wolf of either a thorough overhaul of the retention of this security mechanism is Huawei's corporate culture.
In China, culture was all enterprises that rotten, but really understand corporate culture and corporate culture strategy of enterprises, and Huawei. The enterprise culture is Huawei Huawei is an indispensable things. Huawei's corporate culture can be used in this way several words to sum up: unity and dedication, learning, innovation, benefits and equity. Huawei's corporate culture has a characteristic is: do it. Enterprise culture in China is not just a slogan, but the actual action.
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