Read news, check the information, chat, games, advertising and information. Rigors, the Internet has completely changed the world and life of Chinese people.
China Internet network information center released a report: the end of December 2004, our online registration IP user hit 9400 million, an increase compared to 2003, huge 17.5% the number of users of underlines our Internet tremendous development of the relevant market;
According to iResearch airuishichangzixun 2004 on China's Internet users ' E-mail findings, the enterprise considers the best network marketing activity is the supply and demand information publishing, 25.2%, followed by the website and search engine marketing, respectively 20.9 14.8 percent.
In CCTV has starred the Condor ", a" Firefox — celebrity King "of Internet advertising, let a celebrity smart Wang, sales rapidly approaching business. Thus, the area of online advertising.
Just a few years, the network, promote a new round of marketing storm.
Network activity, creating wonderful unlimited
In the early days of the birth of the Internet, is really easy-based communication and information queries, but till today, in many professional portal are side by side with comprehensive website stands, we should ask: network, not just the information platform.
In 2001, a pack of OVO leisure sport FLASH animation contest of advertisements, China network animation competition eat crabs, naturally raised numerous Web sites and newspapers, magazines and television media coverage of the race. Just a month and a half time break millions of hits, the collection of more than 150 animated movie, OVO this new brand quickly name through North and South, to the 20 best movie of a central stations, so a first cooperation in South-East Asia customers on the spot to check out of 20 million dollars.
In 2002, the first CG virtual idol contest, attracting the world's top CG elite, collecting thousands of pieces of work, the Championship's virtual MM become contest sponsor Angus shampoo brand advocate, and on this basis introduced Chinese shampoo supplies the first plain three-dimensional virtual idol commercials.
Still later, South Coast eel calcium television advertising creative competition, Helios 3 + 3 + 3 special effects to scalp shampoo FLASH Contest, Chinese mob TV animation short film competition, humor is evil fighter 3D angle's contest, were a great success.
In 2004, duoleshi condom creative and FLASH contest on the net is thrown comets hitting Earth-like sensation: two months time, creative presentation of nearly a thousand pieces, too many ideas, so fabulous; more than 100 FLASH works in the form of colorful, confusing. More importantly, activities, dozens of Internet and magazines media automatically reproduced contest information and address, the time, teachers, students, doctors, millions of advertising, animation, circle outside the bustling participation also came in ... And after the activity is still going on for quite some time.
Network Alliance activities, what's the value of pin
Product sales promotion, one maximize the existing market share, one is the big "cakes" — expand channels and broaden the population area. For most enterprises, both are imperative.
In traditional media (television, newspaper) and malls in sales has been relatively stable, to further improve sales, should open up new publicity and sales channel; use network this emerging media-creative activities and propaganda, not only can you faster solution to "expanding advocacy area" may also be a huge new consumer crowd, build a network marketing platform, at the same time as the later series new products of select, develop, and promote access to essential first-hand information.
A successful network marketing activities, CMA, can achieve the following objectives:
· Adoption of emerging media, further strengthening the brand's communication, enhance impact;
· Take the crowd fills the eyeball networks and motivating their actual consumption;
· Call for more outstanding works of creative, advertising and promotional material;
· Access to new products development direction and market acceptance of relevant information;
These can help general sales, and to establish a network of sales platform Foundation!
The various activities described above, through professional ad network platform for national advertising creative, hungry, virtual image representative, solicitation and prize-giving activity, the fastest access to relevant advertising information and animation advertising works, preemptive net access of young people on product awareness and preference, combined with the normal channels of high-altitude product advertising and marketing activities, as the ground manufacturers, Foundation of the future market of selling space, at the same time as the new series of product promotion to build brand awareness.
Such a large consumer population, and higher spending power, and take the lead in occupies network crowd the market, on the enterprise brand and sales promotion of strategic importance.
Which enterprises, suitable for Network Alliance pin?
Very simple, those who own consumption crowd and network crowd part or most of the coincidence of the enterprise, are suitable for network marketing!
In China, networking crowd relative high cultural level, considerable consumer potential also for young people, their ability to receive information, curiosity, and also where they were born earlier than people are willing to SHOW their own, which makes them interested in new things to actively participate.
For example, drinks (especially functional beverage), the majority of cosmetics, shampoos, wines of beer, wine, casual sportswear, tourist products, crafts, fashion, electrical appliances (MP3, digital products), all kinds of books, movies, etc., of course, cannot appear in the traditional media of cigarettes, as well as inconvenient occurrences of the family and taste supplies ...
So, are ideal for developing network Alliance marketing activities.
Another
, The network announced the largest pin activities is controllable element, you can directly through the active page hits and runners and the amount of work to carry out the evaluation, in order to quickly make adjustments. Network interactive, television, newspapers and other traditional unilateral release media, temporarily not available.Network activities, CMA, PIN to who is going to do?
And choose traditional advertising media, publishing, Network Alliance activities also have to choose to sell the right platform to perform.
Network Alliance PIN must be combined with professional activities for the portal site. Because the portal has the innate flow advantage, this network marketing activities will have a real effect and benefit.
Above all in FLASH, advertising creative, virtual idol activities, is a professional Web site — the Visual factory · China (original day interactive network) in the planning, organization, implementation.
The Visual factory · China is currently the popularity of higher video advertising professional Web site.
Picture day interactive network is born from the "accidental" a consensus: many online has the expertise and extraordinary creative talent, and not a client and a real resources of the company, this wasted a lot of precious creativity. Customer and professional producers, lack the most important communication bridges, the led professional producers do not live to do customers complaining doesn't find master upgrade their video quality. Can be reached through the network, resources and talents of the infinite combination of industry contacts across geographical restrictions?
Today, the vision factory · China has grown into domestic popularity high one of the few large CG sites with rich industry resources, built up a strong material, equipment, personnel repositories; advocacy video advertising industry consolidation Industry Alliance system has attracted thousands of industry-related professional elite to join.
Dissemination of a large number of video advertising information, gathered numerous professional elite, this is the Visual factory · China can continue the success of such activities.
Will network Alliance sales activities through to the end
For enterprises with professional policy orientation, depending on the product category and target population characteristics, market situation, enterprises customised network platform activities, select the appropriate activity, event planning, and the whole organization to perform to achieve low-cost, highly effective dissemination.
This is the network Alliance marketing event planning and implementation of fundamental purpose.
However, China's current IT people to technical, operational, management of personnel, and is currently active in corporate planning, advertising of elites and communication and with too little, this allows for the Enterprise Network Alliance pin activities carried out on a large scale, facing a serious shortage of "Internet marketing planners".
Now, Visual factory · China has already taken the first step in their network Alliance pin activities planned and executed in the following three areas have insight results:
· 3D image contest: through its own network platforms, as well as numerous cooperation website, magazine, spread to millions of contacts in the corporate brand, highlights many professional elite SOHO in three-dimensional image styling brand for the enterprise to the television, planar (posters, reported extensively) main image extension provides high accuracy of prototypes;
· FLASH animation contest: explore domestic and international creative passion-mob million, forming more direct TV broadcast of the full video advertising, quickly fired brand, and ensure the continuity of the advertisement and the update.
· Video advertising creative ideas contest: the use of professional video advertising network platform in General and television advertising and enthusiasts have very high popularity, for enterprises to maximize the search for and select the best video advertising creative and scripts, this is the only network to reach the large enterprise surprise continuously creative!
Looking forward to China's Internet Evangelist marketing storm.
Noun: Xuan pin activities in promotion of sales, such as TV direct sales and network marketing.
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